Sony reveals new flagship compact camera

Sony has unveiled the RX100 compact camera, which should serve as the company’s new flagship compact camera.

The RX100 targets photographers who are on the go but still prefer to take high quality photos with no compromise.

Featuring an aluminum body the Sony RX100 inherits many advanced imaging features from Sony’s α range of A-mount and E-mount cameras. The camera is also capable of shooting HD videos and offers a level of manual control and creativity unmatched by any other camera of its size.

“This camera is ideal for travel, portraits or street photography, delivering impressive results in a variety of lighting conditions with an intuitive, customizable control interface,” said Yosuke Tomoda, director of the Cyber-shot business at Sony Electronics. “It’s a perfect step-up model for point and shoot users not interested in larger DSLR or compact system cameras, and also an outstanding choice for enthusiasts who may already own a large DSLR and are looking for a high-quality, pocket-sized ‘all-in-one’ second camera.”

Sony RX100 Front

The camera hides the world’s first 1.0-inch type Exmor CMOS sensor that features 20.2 effective megapixels. Specially developed by Sony, the sensor has an area that’s approximately four times larger than the 1/2.3-type sensors in traditional point-and-shoot cameras. The sensor’s larger area takes in more light while capturing content, resulting in beautiful, detail-packed images and Full HD movie clips with very low noise.

The larger sensor is partnered with an exceptionally bright Carl Zeiss®Vario-Sonnar T* fixed lens with 3.6x optical zoom range. In contrast to standard point-and-shoot cameras, it has a wide F1.8 maximum aperture to let in additional light and complement the resolving power of the larger sensor.

The pictures are then processed by the powerful BIONZ image processor that maximises shooting response times while at the same time ensures clean and natural images. The processor also brings new heights in sensitivity that now reaches ISO 25600 (using Multi Frame Noise Reduction). The RX100 is also capable of shooting up to ten frames per second in full resolution – pretty handy when you need to capture a fast moving object – and has high-speed auto focus that locks onto a subject in as quickly as 0.13 seconds (depends on scene and lighting conditions).

Lastly here we have the RX100’s high-resolution 3-inch 1229k dot Xtra Fine LCD display that comes with WhiteMagic technology – allowing you to use additional white pixels to boost screen brightness so that users can see subtle details and tones on the screen in all types of shooting environments, including outdoors in bright sunlight.

The Sony Cyber-shot DSC-RX100 camera will be available for purchase in July of this year for about 650 USD. Photography fans can purchase it at either Sony’s web site or at authorized retailers.


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