Samsung’s NX Series, Hybrid Digital Cameras

samsung-nx-seriesSamsung Digital Imaging Co., Ltd. used PMA 2009 as the global launching pad for the NX Series, the company’s revolutionary new family of hybrid digital cameras. A new concept digital camera, the NX Series offers the performance and image quality of a DSLR and the portability and convenience of a compact point-and-shoot. With the NX Series, Samsung will become a global leader in the new hybrid market.

Samsung’s new NX Series bridges the gap between a DSLR and compact point-and-shoot digital camera by combining the benefits of both in one new model. Like conventional DSLRs, the NX Series utilizes an APS-C sized image sensor providing a much larger surface area to gather light and produce higher-quality images than comparable digital camera systems. Unlike a DSLR, the NX Series does not feature a mirror box and employs an ultra-precise Electronic Viewfinder (EVF). The use of an EVF has allowed Samsung engineers to significantly reduce the size and weight of the new camera system by decreasing the distance between the lens and image sensor (flange back) by approximately 60% compared to traditional DSLRs. In addition to utilizing the EVF, consumers can also take advantage of the camera’s Live View functionality to frame their shots on the NX Series’ high-resolution screen.

samsung-nx-series

Samsung has recently intensified its focus on the digital imaging market and established a separate company dedicated exclusively to digital imaging in Samsung Digital Imaging Company. The new company was formed to focus on the development of its digital still cameras around world’s first and best in class features, design, and easy-to-use interfaces, and will work towards achieving the company’s stated goal of becoming the world’s leading digital imaging company.

Samsung-NX-Series

“We estimate that the hybrid digital camera market will be over 20% of the global digital still camera market by 2012,” said Sang-jin Park, CEO of Samsung Digital Imaging Company. “With the release of the NX Series, a digital camera that combines the strengths of a DSLR and compact digital camera, Samsung Digital Imaging will become a global leader in the new hybrid digital camera market and achieve the company’s goal to become the global leader in the digital camera market by 2012.”

Samsung-NX-Series

Samsung Digital Imaging Company also creates a much more efficient vertical alignment between related Samsung affiliate business units including semiconductor, LCD panel and consumer electronics. This new vertical alignment will create competitive advantages for Samsung by fostering greater collaboration between Samsung affiliate business units and allowing the company to develop and deliver highly-innovative digital imaging products that set the standard for the industry, including the newly unveiled NX Series.

The first model of NX Series will be available in the second-half of 2009.

Source: Press Release

Related posts

MSI GE700 gaming notebook

MSI's newest 17" gaming notebook—the GE700, just made its debut. It comes equipped with Intel's latest core i5 processor with ATI Radeon HD 5730 discrete graphics card (with 1GB DDR3 VRAM), two cinema-class speakers and a subwoofer, a HD webcam, and dual hard disk architecture, so you can...

GFXBench reveals Alcatel’s Idol 4 Pro smartphone

GFXBench reveals Alcatel’s Idol 4 Pro smartphone

The popular graphics benchmark database GFXBench has unveiled one more smartphone, presumably by accident. The handset in question is Alcatel’s Idol 4 Pro and overall the device does not look bad at all. So according to GFXBench the Idol 4 Pro will come with a Snapdragon 820 processor by...

Samsung plans to update its Z1 smartphone

Samsung plans to update its Z1 smartphone

In the past few years Samsung created a large number of smartphones and hence smartphone lines but there’s always a point where you have to stop and then start updating the devices you already have. In the past weeks Samsung updated a number of devices that now carry the 2016 moniker inside...

Leave a comment