HiTech Review

The α digital SLR family grows with two new cameras from Sony that team responsive ‘freestyle’ Quick AF Live View for responsive shooting with class-leading image quality and powerful, easy-to-use creative features.

The α350 incorporates a brand new 14.2 effective megapixel APS-C type CCD sensor for amazingly detailed, lifelike imaging. It’s partnered by the α300 that offers near-identical features with a sensor resolution of 10.2 megapixels. Read more »

There are cameras that just take great pictures. And then there’s the new Cyber-shot T300 from Sony. Available in a choice of couture silver, black and red finishes, the T300 stands apart from other cameras with its svelte lines and audacious vertical-format styling. Looks apart, it’s a powerhouse of advanced Sony technology that makes it easy to shoot and share breathtaking images. Read more »

Sony’s popular Cyber-shot W-Series gains a fresh new look for ’08 with five stylish new cameras that team fantastic HD image quality with easy-to-use features.

Available in a choice of up-to-the-minute colour options, the new Cyber-shot W-Series stands out with its clean lines and cool, contemporary looks. Inside the sleek all-aluminium case, all five models are packed with the latest Sony technology to widen your creative options and guarantee even more fabulous memories. Read more »

The new Cyber-shot S-Series expands with two new models that deliver great-looking pictures plus smart features without breaking the bank.

Attractively priced to appeal to entry-level photographers, the slim new Cyber-shot S780 and S750 put amazing images within everyone’s reach. Read more »

A perfect introduction to the exciting world of digital SLR photography, the new α200 digital SLR camera teams superb imaging quality with ease of use and advanced creative options.

Compact and comfortable to handle, the α200 is compatible with the growing α range of over 20 interchangeable lenses plus lighting systems and other accessories. Read more »