How To Avoid Negative SEO

It is really important that you know as much as possible about search engine optimisation. This does include the moves that the competition may do in order to make you drop in rankings. Negative SEO is nowadays much more common than what you may think. You want to be sure that you avoid it since you never know when someone will use it against you.

What Is Negative SEO?

Negative SEO (also referred to as Reverse SEO) is basically a method used to damage the reputation of a site in search engines, making them drop in rankings. When downgrading rankings, huge problems can appear for the site owner. You can end up faced with negative SEO that is caused by:

  • Hacking the website
  • Copying site content and using it somewhere else
  • Harming reputation in social media by the building of many fake profiles
  • Creating low quality spam backlinks
  • Eliminating quality backlinks that a site has

Eliminating Bad Backlinks

According to specialists at, the biggest problem that can appear is receiving bad links to your site. They sometimes come from adult sites or simply from 100% unrelated content with the purpose of hurting your business.

There are various things that you can do to eliminate the bad links but the one option that is normally used is contacting site owners and asking them to remove the links. In the event that spam links will not be removed, the use of the Google Disavow Tool becomes the only thing that can be done. Make sure that you consider this and that you add all spam links in this tool so that the negative links would not be taken into account by the search engine.

Avoiding Negative SEO

Out of the various things that can be done to avoid negative SEO, the ones that are normally effective are the following:

  • Using Copyscape

Copyscape allows you to check content duplication. When you add your site to the system, you will receive an email when someone uses your content, allowing you to take preventive steps so that this does not affect your ranking.

  • Using Google Webmaster Tools

Every single site should be included in Google Webmaster Tools. Make sure that email notifications are enabled. This will allow you to receive an email whenever there are problems that are identified by the search engine. This includes pages that are not indexed, connectivity issues and even spam alerts.

  • Checking Loading Speed

You want to monitor the website speed because this helps you to offer the best possible experience for your visitors. At the same time, it will help you since when loading times are increased in a completely unnatural way, the site may be hacked. Monitor downtimes and loading speeds to know when hacking might have occurred.


Negative SEO can be incredibly damaging for any site. You want to be sure that you always remain focused on doing search engine optimisation work in an ethical way but at the same time, you need to be protected from those that do not care about being ethical.

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