Logitech transforms itself
The popular Swiss computer peripherals maker Logitech has announced the biggest company transformation in its entire history. Now the new company strategy is built around design and that’s why Logitech plans a portfolio of new products that go beyond computer peripherals. Starting now, Logitech will have products that have a place in every aspect of your life.
“We’ve been reinventing Logitech, creating products that strive to blend advanced technology and design to bring you amazing experiences,” said Bracken Darrell, Logitech president and CEO. “We’ve built a world-class design team, led by chief designer Alastair Curtis. We’re putting Design at the center of everything we do. Our approach to Design goes beyond the classic definition. Design to us is the combination of advanced technology, business strategy and consumer insights. Our products have come a long way, and now it’s time to bring the brand forward too.”
The major changes in the company transformation include a colorful new attitude and a new re-imagined logo. In addition to this Logitech introduces a new label for all its product categories – meet Logi! There will also be “some twists and a few surprises in new categories”.
We imagine that the new Logi products will be on the market very soon so if you see some of them do not wonder who or what Logi is – it is the same beloved Logitech.