Logitech transforms itself

Logitech transforms itself

The popular Swiss computer peripherals maker Logitech has announced the biggest company transformation in its entire history. Now the new company strategy is built around design and that’s why Logitech plans a portfolio of new products that go beyond computer peripherals. Starting now, Logitech will have products that have a place in every aspect of your life.

“We’ve been reinventing Logitech, creating products that strive to blend advanced technology and design to bring you amazing experiences,” said Bracken Darrell, Logitech president and CEO. “We’ve built a world-class design team, led by chief designer Alastair Curtis. We’re putting Design at the center of everything we do. Our approach to Design goes beyond the classic definition. Design to us is the combination of advanced technology, business strategy and consumer insights. Our products have come a long way, and now it’s time to bring the brand forward too.”

Logi-logo_s

The major changes in the company transformation include a colorful new attitude and a new re-imagined logo. In addition to this Logitech introduces a new label for all its product categories – meet Logi! There will also be “some twists and a few surprises in new categories”.

We imagine that the new Logi products will be on the market very soon so if you see some of them do not wonder who or what Logi is – it is the same beloved Logitech.

Source: Logitech

Related posts

Intel says Skylake does not support DDR3

Intel says Skylake does not support DDR3

Earlier this year we got the first detailed information on the then upcoming Intel Skylake CPU generation, which said the new chips would not support DDR3 memory; instead they would support only DDR3L or DDR4 memory. This was bad news for owners of regular desktop DDR3 memory but a bit later...

WhatsApp can be crashed with just a message

WhatsApp can be crashed with just a message

Isn’t it funny to have an instant messenger application that can be crashed with a simple message? This is exactly the case with the popular WhatsApp service, which was purchased by Facebook for full 19 billion dollars back in February 2014. Apparently this phenomenon is caused by a software bug...

Microsoft prepares Lumia 435 budget smartphone

Microsoft prepares Lumia 435 budget smartphone

Microsoft will soon launch a new budget-oriented smartphone under the Lumia 435 brand name. Codenamed RM-1068 the device measures 118.1 (L) x 64.7 (W) x 11/12 (H) mm and will likely appear in Brazil first. The Lumia 435 will come with a Qualcomm Snapdragon 200 processor with four ARM...

Leave a comment