HiTech Review

The α digital SLR family grows with two new cameras from Sony that team responsive ‘freestyle’ Quick AF Live View for responsive shooting with class-leading image quality and powerful, easy-to-use creative features.

The α350 incorporates a brand new 14.2 effective megapixel APS-C type CCD sensor for amazingly detailed, lifelike imaging. It’s partnered by the α300 that offers near-identical features with a sensor resolution of 10.2 megapixels. Read more »

Sony’s VAIO is proud to announce the adoption of the new Intel® Core™ 2 Duo Processor for multiple product ranges in 2008.

“The specific qualities of the new processor family are a perfect match for VAIO,” says Hidetoshi Takigawa, Marketing Director for VAIO of Europe. “With High Definition already shaping the future in so many ways, VAIO is ever-more focussed on HD performance. Better still, the clear advantage offered by the new Intel silicon is leveraged by Blu-ray Disc™. Put together, this means we can offer customers the most complete, most sophisticated High Definition solutions available. Whatever people want, from pure entertainment right through to editing personal HD content, VAIO is the logical choice.” Read more »

Sony completes its range of BRAVIA Home Theatre Projectors with the launch today of the VPL-VW40. Like its higher-priced siblings, the VPL-VW40 is capable of 1080p Full HD and uses Sony SXRD™ technology to re-create the original cinematic viewing experience as closely as possible at home. Read more »

There are cameras that just take great pictures. And then there’s the new Cyber-shot T300 from Sony. Available in a choice of couture silver, black and red finishes, the T300 stands apart from other cameras with its svelte lines and audacious vertical-format styling. Looks apart, it’s a powerhouse of advanced Sony technology that makes it easy to shoot and share breathtaking images. Read more »

Sony’s popular Cyber-shot W-Series gains a fresh new look for ’08 with five stylish new cameras that team fantastic HD image quality with easy-to-use features.

Available in a choice of up-to-the-minute colour options, the new Cyber-shot W-Series stands out with its clean lines and cool, contemporary looks. Inside the sleek all-aluminium case, all five models are packed with the latest Sony technology to widen your creative options and guarantee even more fabulous memories. Read more »

The new Cyber-shot S-Series expands with two new models that deliver great-looking pictures plus smart features without breaking the bank.

Attractively priced to appeal to entry-level photographers, the slim new Cyber-shot S780 and S750 put amazing images within everyone’s reach. Read more »

Sony Europe’s IT Peripherals division today announced a new range of Voice Recorders suitable for a variety of dictation needs - the ICDUX70 and ICDUX80. The UX70 and UX80 provide a unique solution, incorporating a voice recorder with MP3 recording and playback functionality and up to 2GB of storage capacity, complete with a high-speed USB connection for data transfer and direct battery charge. Read more »

The new BRAVIA B4000-Series LCD TV range from Sony is for anyone who has ever wished that televisions weren’t quite so big, or quite so black.
Daring to be different, the BRAVIA B4000-Series is available in two different finishes, each inspired by natural materials. Read more »

Sony Europe’s Recording Media & Energy (RME) division today announced the expansion of its high-definition recording options with the introduction of 16GB Memory Stick PRO Duo™ media. This large-capacity flash storage device is ideal for Sony’s new Handycam® camcorders based on AVCHD™ technology as well as the latest high-resolution Sony cameras (Cyber-shotTM & α). Users can store up to 110 minutes of high-definition video recorded in 1920 mode, almost 6 hours of HD video when shooting in 1440 LP mode, and more than 4000 still pictures in 10 Megapixel resolution. Read more »

A perfect introduction to the exciting world of digital SLR photography, the new α200 digital SLR camera teams superb imaging quality with ease of use and advanced creative options.

Compact and comfortable to handle, the α200 is compatible with the growing α range of over 20 interchangeable lenses plus lighting systems and other accessories. Read more »

Whether you’re a first time movie-maker or trading up from your current camcorder, this season’s Handycam® line-up delivers more great ways to shoot, share and enjoy your memories.
For 2008, Handycam® offers best-ever image and sound quality, plus innovative, easy-to-use shooting features that put amazing pictures within everyone’s reach.

Read more »