Sony Computer Entertainment Europe to continue as Official Sponsor until 2012

Sony Computer Entertainment Europe to continue as Official Sponsor until 2012

Sony Computer Entertainment Europe (SCEE) today announced that it has extended its sponsorship agreement with UEFA for the UEFA Champions League until 2012 and the UEFA Super Cup in 2009, 2010 and 2011.

Having been involved with the UEFA Champions League as a sponsor for the past nine years, the renewal of the agreement for Europe’s most prestigious club football competition is yet another example of the commitment shown by SCEE toward the area of football.

Sony UEFA Champions League

“Football has been in our blood for a very long time and is something that along with unique and entertaining games excites PlayStation® fans,” said Darren Carter Vice President, Consumer Marketing, SCEE. “The UEFA Champions League offers us an opportunity to talk to football fans around the world, especially throughout Europe and by combining the incredible content of the UEFA Champions League with the diverse features of PlayStation products, we feel that we can bring football to our community in ways no one else can.”

Commenting on the agreement, David Taylor, UEFA General Secretary, said:

“We are very pleased that such a global player has chosen to renew its agreement with UEFA and with the UEFA Champions League. This extension proves what a strong relationship we have and that the UEFA Champions League continues to be an important part of PlayStation’s communication strategy.

“We are sure that the UEFA Champions League sponsorship platform will provide PlayStation with excellent opportunities to develop their prestigious and well-known brand, and that it will also foster the link between the UEFA Champions League and the fan base of the PlayStation products.”

Source: SCEE

Related posts

LG HX906TX CINEMA 3D Sound 9.1 speaker system

LG HX906TX CINEMA 3D Sound 9.1 speaker system

LG Electronics is preparing a new Cinema 3D sound system for the movie lovers with ten speaker configuration, which promises a powerful and "truly immersive, 360-degree sound experience." LG's HX906TX 9.1 speaker system features four Upright 3D Speakers with a 360-degree Reflector inside for...

Kangaroo is a smartphone-sized desktop PC

Kangaroo is a smartphone-sized desktop PC

Desktop PCs are definitely not modern nowadays – PC sales have been declining for years and the end is nowhere in sight. Even Windows 10 cannot provide the sales boost PC manufacturers need much to the surprise of many people but the facts are here – sales are slowing down and Q3 2015 is not an...

Samsung to Launch "Galaxy S" With Three Different 3G Standards

Samsung Electronics today announced that they plan to release the Galaxy S Smartphone on three different 3G standards with all three major mobile operators in China. China Telecom will offer CDMA2000 device, China Mobile will offer a TD-SCDMA model, while China Unicom will market a WCDMA...

Leave a comment