Sony Computer Entertainment Europe to continue as Official Sponsor until 2012

Sony Computer Entertainment Europe to continue as Official Sponsor until 2012

Sony Computer Entertainment Europe (SCEE) today announced that it has extended its sponsorship agreement with UEFA for the UEFA Champions League until 2012 and the UEFA Super Cup in 2009, 2010 and 2011.

Having been involved with the UEFA Champions League as a sponsor for the past nine years, the renewal of the agreement for Europe’s most prestigious club football competition is yet another example of the commitment shown by SCEE toward the area of football.

Sony UEFA Champions League

“Football has been in our blood for a very long time and is something that along with unique and entertaining games excites PlayStation® fans,” said Darren Carter Vice President, Consumer Marketing, SCEE. “The UEFA Champions League offers us an opportunity to talk to football fans around the world, especially throughout Europe and by combining the incredible content of the UEFA Champions League with the diverse features of PlayStation products, we feel that we can bring football to our community in ways no one else can.”

Commenting on the agreement, David Taylor, UEFA General Secretary, said:

“We are very pleased that such a global player has chosen to renew its agreement with UEFA and with the UEFA Champions League. This extension proves what a strong relationship we have and that the UEFA Champions League continues to be an important part of PlayStation’s communication strategy.

“We are sure that the UEFA Champions League sponsorship platform will provide PlayStation with excellent opportunities to develop their prestigious and well-known brand, and that it will also foster the link between the UEFA Champions League and the fan base of the PlayStation products.”

Source: SCEE

Related posts

Sanyo intros four new Wide XGA projectors

SANYO North America Corporation (SANYO), subsidiary of SANYO Electric Co., Ltd., one of the world’s largest manufacturers of LCD and DLP projectors, announces the introduction of four new high performance Wide XGA format projectors to the US market. Targeting a wide range of environments...

EverCool Hawk2 cooling pad offers also adjustable stand

EverCool rolls out a new cooling pad to help you fighting against the summer heat, which also can acts as an adjustable stand. The USB-powered EverCool Hawk2 cooling pad has a metal mesh surface for better air convection and ventilation, and is equipped with a mechanism that allows...

Canon unveils 18-Megapixel EOS 60D DSLR

Here is the latest model from Canon - EOS 60D,  no, it still doesn't pack the new 120 megapixel sensor but comes with 18-Megapixel CMOS sensor and 1040k dot 3.0-inch Vari-Angle LCD Screen. The new new EOS 60D DSLR features a DIGIC 4 Imaging Processor and APS-C–sized CMOS sensor, it is capable...

Leave a comment