Sony Computer Entertainment Europe to continue as Official Sponsor until 2012

Sony Computer Entertainment Europe to continue as Official Sponsor until 2012

Sony Computer Entertainment Europe (SCEE) today announced that it has extended its sponsorship agreement with UEFA for the UEFA Champions League until 2012 and the UEFA Super Cup in 2009, 2010 and 2011.

Having been involved with the UEFA Champions League as a sponsor for the past nine years, the renewal of the agreement for Europe’s most prestigious club football competition is yet another example of the commitment shown by SCEE toward the area of football.

Sony UEFA Champions League

“Football has been in our blood for a very long time and is something that along with unique and entertaining games excites PlayStation® fans,” said Darren Carter Vice President, Consumer Marketing, SCEE. “The UEFA Champions League offers us an opportunity to talk to football fans around the world, especially throughout Europe and by combining the incredible content of the UEFA Champions League with the diverse features of PlayStation products, we feel that we can bring football to our community in ways no one else can.”

Commenting on the agreement, David Taylor, UEFA General Secretary, said:

“We are very pleased that such a global player has chosen to renew its agreement with UEFA and with the UEFA Champions League. This extension proves what a strong relationship we have and that the UEFA Champions League continues to be an important part of PlayStation’s communication strategy.

“We are sure that the UEFA Champions League sponsorship platform will provide PlayStation with excellent opportunities to develop their prestigious and well-known brand, and that it will also foster the link between the UEFA Champions League and the fan base of the PlayStation products.”

Source: SCEE

Related posts

Intel unveils Merrifield chips for smartphones

Intel unveils Merrifield chips for smartphones

The US chip giant Intel has unveiled its new Merrifield processors for smartphones at the on-going MWC 2014. The new chips are based on the Silvermont architecture (Bay Trail) and currently there are two new products offered. The Merrifield processors – Atom Z3460 and Atom Z3480 – come with...

Leak describes specs of the Samsung Galaxy J5 smartphone

Leak describes specs of the Samsung Galaxy J5 smartphone

A new leak in the popular smartphone benchmark test GFXbench has described the tech specs of the upcoming Samsung Galaxy J5 smartphone, codenamed SM-J500F. According to this preliminary information the device will have a 28 nm 64-bit Qualcomm Snapdragon 410 processor with four ARM Cortex-A53...

Raidmax reveals new Gundam-themed Agusta PC case

Probably very few of you remember the early 1980s Gundam anime series, but apparently Raidmax, the US company, making PC chassis, power supplies and coolers, remembers those times pretty well. Perhaps this is the reason why the PC case maker has launched a new Gundam-themed PC case. The...

Leave a comment