Sony Computer Entertainment Europe to continue as Official Sponsor until 2012

Sony Computer Entertainment Europe to continue as Official Sponsor until 2012

Sony Computer Entertainment Europe (SCEE) today announced that it has extended its sponsorship agreement with UEFA for the UEFA Champions League until 2012 and the UEFA Super Cup in 2009, 2010 and 2011.

Having been involved with the UEFA Champions League as a sponsor for the past nine years, the renewal of the agreement for Europe’s most prestigious club football competition is yet another example of the commitment shown by SCEE toward the area of football.

Sony UEFA Champions League

“Football has been in our blood for a very long time and is something that along with unique and entertaining games excites PlayStation® fans,” said Darren Carter Vice President, Consumer Marketing, SCEE. “The UEFA Champions League offers us an opportunity to talk to football fans around the world, especially throughout Europe and by combining the incredible content of the UEFA Champions League with the diverse features of PlayStation products, we feel that we can bring football to our community in ways no one else can.”

Commenting on the agreement, David Taylor, UEFA General Secretary, said:

“We are very pleased that such a global player has chosen to renew its agreement with UEFA and with the UEFA Champions League. This extension proves what a strong relationship we have and that the UEFA Champions League continues to be an important part of PlayStation’s communication strategy.

“We are sure that the UEFA Champions League sponsorship platform will provide PlayStation with excellent opportunities to develop their prestigious and well-known brand, and that it will also foster the link between the UEFA Champions League and the fan base of the PlayStation products.”

Source: SCEE

Related posts

SnakeByte Announces The MiniMoteSnakeByte Announces The MiniMote

Snakebyte announced a remote controller for the Nintendo Wii video gaming console designed especially for children. Many mature players were covered by the Remote XL plus, and the same results are expected for this category, because the MiniMote features all the goodies of its big brother...

Cooler Master presents Storm Octane keyboard and mouse combo

Cooler Master presents Storm Octane keyboard and mouse combo

Cooler Master, a leading maker of computer peripherals, has presented the Storm Octane keyboard and mouse combo that covers the whole gaming spectrum. The new combo comes as a result of the overwhelming success of the Devastator gaming keyboard and mouse combo and offers gamers a new way of...

VAIO J Series All-In-One PC announced

Sony has announced a new VAIO J Series all-in-one PC. The AIOs features unique ‘loop’ design,  offering space underneath the screen to stow the keyboard,  while you’re watching movies or enjoying music. The slim all-in-one pc offers 54.7cm (21.5”) touchscreen Full HD VAIO Display Plus, Intel...

Leave a comment