Bold New Dell (Product) Red Artwork for Studio Laptops Express Passion for Art, Desire to Make A Difference
Dell continues to celebrate a season of design and discovery with the unveiling of the (PRODUCT) RED artwork for the Dell StudioTM laptops. This artwork exemplifies the unique visions of artists passionate about fighting AIDS in Africa. Today’s announcement expands on the Dell Art House offerings, and allows users to celebrate their personal style, while supporting The Global Fund’s fight against AIDS.
The Dell Studio 15 starts at $649 and the Dell Studio 17 starts at $799 – these laptops can be personalized with (PRODUCT) RED artwork or Dell’s other popular Art House designs by Mike Ming.
About the Designs and the Artists
“Dell continually innovates through offering unique ways for people to pursue their passions and express their individual style,” said Michael Tatelman, vice president, Dell global consumer sales and marketing. “By bringing these amazing artist designs together with a meaningful cause and our technology, we create new opportunities for self-expression.”
“Red is my favorite color,” says Joseph Amedokpo, artist. “From red I can make so many other colors. It is very important in our traditions, too. Red is the color of blood, which is life, and our soil, which feeds us. And red is one of the main colors of many of our gods, like Mamiwata, who can heal the sick.”
About (RED)TM and (PRODUCT) REDTM
(RED)’s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT)RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Converse, Gap, Emporio Armani, Hallmark, Dell, Windows and Starbucks. Since its launch in the Spring of 2006, more than $112 million has been generated by (RED) for the Global Fund. (RED) money is at work in Swaziland, Rwanda, Ghana and Lesotho. For more information, visit www.joinred.com
About the Global Fund
Since its creation in 2002, the Global Fund has become the dominant financer of programs to fight AIDS, tuberculosis and malaria, with approved funding of US$11.5 billion for programs in 136 countries. The Global Fund supports programs based on agreed performance targets and disburses money in response to proven results. So far, programs supported by the Global Fund have averted more than 2.5 million deaths by providing AIDS treatment for 1.75 million people, TB treatment for 3.9 million people, and by the distribution of 59 million insecticide-treated bed nets for the prevention of malaria worldwide.
(RED)TM is the Global Fund’s largest private sector contributor.
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