Apple considers end of Mac Pro desktops

In the light of ever-increasing PC performance and very low sales of Mac Pro desktops, Apple executives have started to think whether to cancel the entire Mac Pro product line.

Despite the close arrival of new Intel Sandy Bridge CPUs to the Mac Pro line and the newly developed revision of the desktop computer, high-ranking Apple executives are no longer convinced in the market strength of the Mac Pro. In fact as early as May 2011 there have been plans to put an end to this desktop computer in its current form. The reason – the fact that sales of the high-end computer to both consumers and enterprises have dropped off so severely that the Mac Pro line is not considered anymore a particularly profitable operation for Apple.

Apple Mac Pro

Last quarter Apple was able to sell nearly 4.8 million Macintosh computers, which was an all time record for over thirty years. 74% of all sold Macs are notebooks and the vast majority of desktops that Apple sells are iMac all-in-one (AIO) systems. Sales of high-end Mac Pro workstations have been very limited lately for various reasons and only very loyal brand customers choose to purchase them.

In 2010 the company similarly cast off sales of the Xserve in reaction to low consumer interest. It appears that the fate of the Mac Pro desktop will be the same.

Source: AppleInsider

Related posts

Epson Starts Volume Production of World's First WUXGA HTPS-TFT Panel and New WXGA Panel

Epson, today announced that it has begun volume production of two recently developed high-temperature polysilicon (HTPS) TFT liquid crystal panels for 3LCD projectors; a 0.94-inch panel capable of WUXGA (1920 x 1200 pixels) resolution, believed to be the first HTPS-TFT panel in the world* to do...

Novatech to release affordable ultrabook

The British computer retailer Novatech is entering the ultrabook market with a new ultrabook, dubbed Novatech nFinity, which should be available at the end of March 2012 at a really attractive price. For just around 515 EUR the customer gets a fully featured ultrabook with a 14.1-inch...

Oppo presents high-end R1C smartphone

Oppo presents high-end R1C smartphone

The high-end Chinese smartphone maker Oppo, whose R5 recently lost the title of being the world’s thinnest smartphone, has responded to the loss with the launch of the new R1C image smartphone. The device is very thin and has an extremely stylish chassis in our humble opinion. It has a glass...

Leave a comment