Nokia and Microsoft sign strategic partnership

Today at London Nokia and Microsoft officially announced a strategic partnership that will use their complementary strengths and expertise to create a “new global mobile ecosystem.” The two giants intend to create new mobile products and services designed to offer consumers, operators and developers “unrivalled choice and opportunity.”

The companies didn’t announce any new devices yet, but we all expected a wide range of Windows Phone 7 smartphones  from Nokia in the coming months.

Nokia Microsoft partnership

Under the proposed partnership:

  • Nokia would adopt Windows Phone as its principal smartphone strategy, innovating on top of the platform in areas such as imaging, where Nokia is a market leader.
  • Nokia would help drive the future of Windows Phone. Nokia would contribute its expertise on hardware design, language support, and help bring Windows Phone to a larger range of price points, market segments and geographies.
  • Nokia and Microsoft would closely collaborate on joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products.
  • Bing would power Nokia’s search services across Nokia devices and services, giving customers access to Bing’s next generation search capabilities. Microsoft adCenter would provide search advertising services on Nokia’s line of devices and services.
  • Nokia Maps would be a core part of Microsoft’s mapping services. For example, Maps would be integrated with Microsoft’s Bing search engine and adCenter advertising platform to form a unique local search and advertising experience
  • Nokia’s extensive operator billing agreements would make it easier for consumers to purchase Nokia Windows Phone services in countries where credit-card use is low.
  • Microsoft development tools would be used to create applications to run on Nokia Windows Phones, allowing developers to easily leverage the ecosystem’s global reach.
  • Nokia’s content and application store would be integrated with Microsoft Marketplace for a more compelling consumer experience.

“Today, developers, operators and consumers want compelling mobile products, which include not only the device, but the software, services, applications and customer support that make a great experience,” Stephen Elop, Nokia President and CEO, said at a joint news conference in London. “Nokia and Microsoft will combine our strengths to deliver an ecosystem with unrivalled global reach and scale. It’s now a three-horse race.”

“I am excited about this partnership with Nokia,” said Steven A. Ballmer, Microsoft CEO. “Ecosystems thrive when fueled by speed, innovation and scale. The partnership announced today provides incredible scale, vast expertise in hardware and software innovation and a proven ability to execute.”

Related posts

Panasonic releases the Eluga Icon budget smartphone

Panasonic releases the Eluga Icon budget smartphone

Panasonic has released a new budget smartphone called Eluga Icon. The device costs USD 172 but despite the low price it offers powerful hardware, which might make it a really sweet deal. The Eluga Icon measures 152.3 x 76.4 x 7.95 mm and weighs 147 grams. The device is powered by the 64-bit...

Sony starts sales of VAIO Tap 11 tablet

Sony has started the sales of a new 11.6-inch tablet known as VAIO Tap 11. The device runs Windows 8 and is just 9.9 mm thick, which makes it the thinnest tablet that runs Windows 8. It also weighs just 780 grams. The display of the VAIO Tap 11 works at Full HD resolution...

LG touts two new laptops – the N550 and N450

The Korean tech giant LG has announced two new laptops – the N550 and N450 – that are both based on Intel’s latest Ivy Bridge chips and sport sleek and thin chassis. As the product names suggest the N450 model is the cheaper offering but this does not make it slow. Packing either an...

Leave a comment