Nokia and Microsoft sign strategic partnership

Today at London Nokia and Microsoft officially announced a strategic partnership that will use their complementary strengths and expertise to create a “new global mobile ecosystem.” The two giants intend to create new mobile products and services designed to offer consumers, operators and developers “unrivalled choice and opportunity.”

The companies didn’t announce any new devices yet, but we all expected a wide range of Windows Phone 7 smartphones  from Nokia in the coming months.

Nokia Microsoft partnership

Under the proposed partnership:

  • Nokia would adopt Windows Phone as its principal smartphone strategy, innovating on top of the platform in areas such as imaging, where Nokia is a market leader.
  • Nokia would help drive the future of Windows Phone. Nokia would contribute its expertise on hardware design, language support, and help bring Windows Phone to a larger range of price points, market segments and geographies.
  • Nokia and Microsoft would closely collaborate on joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products.
  • Bing would power Nokia’s search services across Nokia devices and services, giving customers access to Bing’s next generation search capabilities. Microsoft adCenter would provide search advertising services on Nokia’s line of devices and services.
  • Nokia Maps would be a core part of Microsoft’s mapping services. For example, Maps would be integrated with Microsoft’s Bing search engine and adCenter advertising platform to form a unique local search and advertising experience
  • Nokia’s extensive operator billing agreements would make it easier for consumers to purchase Nokia Windows Phone services in countries where credit-card use is low.
  • Microsoft development tools would be used to create applications to run on Nokia Windows Phones, allowing developers to easily leverage the ecosystem’s global reach.
  • Nokia’s content and application store would be integrated with Microsoft Marketplace for a more compelling consumer experience.

“Today, developers, operators and consumers want compelling mobile products, which include not only the device, but the software, services, applications and customer support that make a great experience,” Stephen Elop, Nokia President and CEO, said at a joint news conference in London. “Nokia and Microsoft will combine our strengths to deliver an ecosystem with unrivalled global reach and scale. It’s now a three-horse race.”

“I am excited about this partnership with Nokia,” said Steven A. Ballmer, Microsoft CEO. “Ecosystems thrive when fueled by speed, innovation and scale. The partnership announced today provides incredible scale, vast expertise in hardware and software innovation and a proven ability to execute.”

Related posts

Foremay unveils world's first 2 TB SSD drives

The US maker of specialized SSDs Foremay has announced the world’s first solid-state drives with capacities of 2 TB. The new drives come in the usual 2.5-inch form factor and fully support the fastest SATA 3.0 interface. The new 2 TB drives belong to different product families...

nVidia GeForce GTX 590 dual-GPU graphics card

The main rival to AMD's Radeon HD 6990 is here! Today Nvidia officially launched the dual-GPU Fermi graphics card GeForce GTX 590. The new flagship card packs two 40nm GF110 GPUs,  6 billion transistors and over 2200 individual components all packed into an 11 inch dual slot card. It packs...

Jewels Classic – combos revisited

If you are tired of games such as Candy Crush Saga maybe it is the time to try something new. It won’t take you long to find a successor and maybe Jewels Classic will be the first game you will bump into. Jewels Classic is your classic jewel combining game. Combine gems...

Leave a comment