Intel to retire Atom brand

The US chipmaker Intel will most likely retire the Intel Atom brand soon. The reasons for this decision are quite simple – Intel believes the Atom brand has become a synonym for low performance, which has created a rather negative mass opinion about the chips.

The negative image of the Atom brand has led to low sales of devices based on this chip as well as almost missing SoC solutions on the Intel Atom processors. Instead Intel will substitute the missing Atom chips with new mobile ultra low power processors that will carry the Celeron or Pentium brands.

The Intel Atom retirement will happen in Q4 2013.


Source: Intel

Related posts

Toshiba presents new high-speed hard drives

Toshiba presents new high-speed hard drives

The Japanese Toshiba has presented the AL13SX hard drive line, which combines a number of new 2.5-inch, high performance hard drives that belong to the AL13SXB and AL13SXQ sub-lines. The new line targets people who need fast hard drives for online transactions, databases and other functions and...

New Lenovo Netbooks Feature Dolby Headphone

Dolby Laboratories, Inc. , showcased the first netbook computers incorporating Dolby(R) Headphone technology. The new Lenovo(R) IdeaPad S12 and S10-2 are lightweight, ultraportable PCs that offer an equally enthralling surround sound experience as desktop or laptop PCs. Dolby Headphone...

Exchange The Box

Exchange The Box

Sometimes gaming is not about racing, beating the enemy or something of this kind. Sometimes you just want to sit down and think for a while how you can solve a particular problem that a game gives to you. Sometimes you want some exercise for your brain and nothing more. Well, if you’ve seen...

Leave a comment