Intel to retire Atom brand

The US chipmaker Intel will most likely retire the Intel Atom brand soon. The reasons for this decision are quite simple – Intel believes the Atom brand has become a synonym for low performance, which has created a rather negative mass opinion about the chips.

The negative image of the Atom brand has led to low sales of devices based on this chip as well as almost missing SoC solutions on the Intel Atom processors. Instead Intel will substitute the missing Atom chips with new mobile ultra low power processors that will carry the Celeron or Pentium brands.

The Intel Atom retirement will happen in Q4 2013.


Source: Intel

Related posts

MSI Bravo EX627 notebook

MSI Bravo EX627 features Cinema Pro Technology, which offers consumers the finest movie viewing experience. With a simple touch of the exclusive Cinema Pro button; you may immediately switch to Movie Mode. The quality on screen will be more detailed, the richness in sound and the subwoofer as...

Samsung Launches 32-Gigabyte Embedded Memory Card Produced with 30nm-class NAND Technology

Samsung Electronics Co., Ltd., the world leader in advanced semiconductor technology solutions, announced shipment of its 32-Gigabyte (GB) moviNANDTM, the highest density embedded memory card utilizing advanced 30-nanometer (nm) class process technology. Use of high-density embedded memory...

Sony Ericsson AB900 SpeakerPhone

Transform your car into your very own wireless jukebox with the AB900.  The Bluetooth™ Car Speakerphone allows you to play your favourite tracks loud and proud while you safely make and receive calls. Bored and stuck in traffic? Not anymore thanks to the AB900! Stream your favourite songs...

Leave a comment