Intel to retire Atom brand

The US chipmaker Intel will most likely retire the Intel Atom brand soon. The reasons for this decision are quite simple – Intel believes the Atom brand has become a synonym for low performance, which has created a rather negative mass opinion about the chips.

The negative image of the Atom brand has led to low sales of devices based on this chip as well as almost missing SoC solutions on the Intel Atom processors. Instead Intel will substitute the missing Atom chips with new mobile ultra low power processors that will carry the Celeron or Pentium brands.

The Intel Atom retirement will happen in Q4 2013.

Source: Intel

Related posts

NEC presents new 22-inch monitor

The Japanese company NEC has prepared a new monitor in its eternal quest for market share and revenue. The novelty carries the EA223WM product number and boasts a 22-inch screen. The NEC EA223WM also belongs to the company’s MultiSync series and arrives with a 16:10 ratio, a resolution...

Super Talent DRAMDisk offers amazing speed

Super Talent Technology, a maker of various memory devices, has announced the highly expected USB 3.0 Express DRAMDisk. The new device looks like a regular flash drive but reaches amazing speeds – the USB 3.0 Express DRAMDisk can sequentially read at up to 4041 MB/sec...

EliteGroup demos two new LGA 1151 boards

EliteGroup demos two new LGA 1151 boards

The arrival of the new LGA 1151 boards continues with EliteGroup demonstrating two new high-end motherboards at Computex 2015 in Taiwan. The boards are based on the capable Z170 chipset and are called Z170 Claymore and Z170 Blade. The Z170 Claymore is the more powerful of the two – the board...

Leave a comment