Intel to retire Atom brand

The US chipmaker Intel will most likely retire the Intel Atom brand soon. The reasons for this decision are quite simple – Intel believes the Atom brand has become a synonym for low performance, which has created a rather negative mass opinion about the chips.

The negative image of the Atom brand has led to low sales of devices based on this chip as well as almost missing SoC solutions on the Intel Atom processors. Instead Intel will substitute the missing Atom chips with new mobile ultra low power processors that will carry the Celeron or Pentium brands.

The Intel Atom retirement will happen in Q4 2013.


Source: Intel

Related posts

Sanyo VPC-PD2BK Pocket-Size Dual Camera offer Full HD for 169.99

Sanyo comes up with a new Dual Camera offer,  capable to record 1920 x 1080 30p movies, but with a size of a cell phone. The new Sanyo's Pocket-Size VPC-PD2BK camera offers 10 MP photo shooting and 3x optical zoom at affordable price - $169.99. The Sanyo Dual Camera PD2 has measures of...

Netflix Coming Soon to PlayStation 3

Sony Computer Entertainment America Inc.  and Netflix, Inc. announced that they are joining forces to make thousands of movies and TV episodes from Netflix available to be streamed instantly to TVs via the PlayStation®3 (PS3™) computer entertainment system. Netflix expects to begin streaming...

Nokia sells Vertu brand

The troubled Finnish communications company Nokia is trying to sell its luxury Vertu brand to other companies, sources close to the matter have said. In fact Nokia is very close to selling the brand to private equity group Permira for 200 million EUR. Permira is a European private equity...

Leave a comment