Intel to retire Atom brand

The US chipmaker Intel will most likely retire the Intel Atom brand soon. The reasons for this decision are quite simple – Intel believes the Atom brand has become a synonym for low performance, which has created a rather negative mass opinion about the chips.

The negative image of the Atom brand has led to low sales of devices based on this chip as well as almost missing SoC solutions on the Intel Atom processors. Instead Intel will substitute the missing Atom chips with new mobile ultra low power processors that will carry the Celeron or Pentium brands.

The Intel Atom retirement will happen in Q4 2013.


Source: Intel

Related posts

Pioneer launches its most powerful Elite SC-57 and SC-55 receivers

Pioneer launches its most powerful Elite SC-57 and SC-55 receivers

Pioneer Electronics unveiled its new flagship SC-57 and SC-55 Elite receivers which incorporate company’s new Class D3 digital amplifier technology that delivers massive power output with much less electrical power consumption than traditional designs and come with included various network...

Gateway adds One ZX4951 and One ZX6951 All-in-One PCs

Gateway expands its ZX One Series of all-in-one desktop PCs with two new models - the 21.5-inch ZX4951 and 23-inch ZX6951. Both compact All In One PCs feature an attractive design with a curved bottom edge, a glossy black bezel, chrome and silver accents, and have a chrome backstand, which...

Averatec 22-inch D1005 all-in-one

TriGem USA today announced the Averatec 22-inch D1005 all-in-one (AIO) computer, rounding out the company`s lineup of powerful all-in-one PCs. With an MSRP of $799, the D1005 is an ideal system for business or home users and college-bound students who need a PC with full functionality while...

Leave a comment