HiTech Review

Following a meeting in Seoul today between the Vice Chairman and CEO of Samsung Electronics Co., Ltd, Yoon-Woo Lee, and the CEO of Microsoft, Steve Ballmer, Samsung Electronics announced that it will collaborate with Microsoft on efficient energy usage in computers.

The two companies are aimed at encouraging PC users to purchase more environmentally friendly PC systems. Samsung expects substantial energy savings when Microsoft’s flagship Windows 7 operating system and Samsung’s 40 nanometer (nm) class DDR3 DRAM are used together.

Samsung, a strong supporter of Windows 7, will be migrating all of its corporate PCs worldwide to the new operating system beginning in 2010.

The Green IT collaboration effort between the world’s number one memory company and the world’s number one software company is expected to contribute to the revival of IT markets that have been depressed from the economic downturn.

At the beginning of September, Samsung initiated its own global marketing campaign centered around “Less Energy, More Speed”, initially focused on its energy-efficient, 40nm-class, 2Gb DDR3 DRAM.

Also, Microsoft has announced significant reductions in power consumption with the new power management function in its recently released Windows 7 operating system.

“Windows 7 was designed as a more environmentally-sound and energy-efficient OS, particularly evident in its managing of memory and when shifting into lower power mode,” said Kim James Woo, Country Manager of Microsoft Korea. He added that “users will enjoy the benefits when Windows 7 and DDR3 are combined.”

“There is no doubt that the combination of Windows 7 and 40nm DDR3 in new PCs will make users very happy,” said Dong-Soo Jun, executive senior vice president of memory marketing at Samsung Electronics. He added, “If you opt for 4GB of memory in a Windows 7-based system, over typical 2GB-based systems used today, you’ll see an increase in performance, while using less power, thanks to the efficiency of Samsung’s 40nm DD3 DRAM.”

In the ensuing months, while measuring the effects of this and other collaborative Green IT efforts, Samsung will continue to examine the potential for other areas of global cooperation with Microsoft in IT technology development.

Source: Samsung