Eat This, Not That!

Men’s Health magazine’s latest iPhone Application launch, “Eat This, Not That!” is now the most downloaded app in the Healthcare & Fitness category within the Apple iTunes store. The app not only broke into the Top 50 paid applications, but also was among the Top 25 apps on the store’s highest-grossing list over the weekend (after a week spent in the Top 100). The application was launched just three weeks ago for the iPhone and iPod Touch for $4.99.

Based on the best-selling “Eat This, Not That!” book series, now in its sixth edition, the application puts thousands of healthy food options at user’s fingertips, with tried and true food swaps at restaurants and supermarkets proven to save users thousands of unwanted calories. In addition to automatically updated information on grocery and restaurant menu items, the application also includes a calorie logger that lets users track their daily and weekly caloric intake. The app is available here: www.itunes.com/appstore/.

Eat This, Not That!”   – Most Downloaded App in Healthcare & Fitness Category

In less than one year, Men’s Health has released an extensive portfolio of apps based on a variety of editorial franchises. Built by an in-house team of experts on the forefront of technology and nutrition information, eighteen apps are currently available, including:

  • Eat This, Not That! (No. 1 in Healthcare & Fitness)
  • MH Workouts (No. 11 in Healthcare & Fitness)
  • The MH Ultimate Series (4 apps)
  • Abs Diet Smoothie Selector
  • What Women Want
  • Instant Wingman
  • MH Ultimate No Weight Workouts
  • MH Ultimate Fat Burning Workouts
  • Jimmy the Bartender

The Men’s Health Workouts app has reached as high as #2 in the Healthcare & Fitness category — sister app Women’s Health Workouts and The Abs Diet Smoothie Selector have become fixtures among the Top 20 apps in the same category.

Eat This, Not That

Brand editor Matt Bean, who oversees the development of the magazine’s iPhone apps, will appear on CBS’s “The Early Show” on Tuesday, December 22 to discuss the app’s features and provide Holiday food swaps pulled from the app’s content.

The Eat This, Not That! book series has sold over 3.5 million copies to date. The seventh edition, “Cook This, Not That!” will be available in bookstores nationwide on December 29. For more information on the Eat This, Not That! franchise visit www.eatthis.com.

Source: Businesswire

Related posts

Samsung demonstrates first Ultra HD Blu-ray player

Samsung demonstrates first Ultra HD Blu-ray player

Samsung is a brand name that is mainly associated with smartphones and how can it be any other way when the company has hundreds of smartphones on the market as we speak? Yet Samsung makes many other devices that are not smartphones and the Korean company has just demonstrated one such...

Intel plans three new SSDs lines for 2014

Intel plans three new SSDs lines for 2014

Leaked slides on Intel plans for the year 2014 have described three new SSD families planned for release sometime in Q4 2013. The new lines will be known as SSD Pro 2500 Series (codename Temple Star), SSD DC P3500 Series (codename Pleasantville) and SSD DC P3700 Series (Fultondale). All devices...

First ARM Cortex-A57 chip produced

ARM and TSMC have jointly announced the creation of the first ARM Cortex-A57 64-bit processor built on 16 nm FinFET technology. The Cortex-A57 is a huge step forward for ARM as the chip is the highest performing ARM processor today and the first produced on 16 nm FinFET...

Leave a comment