Eat This, Not That!

Men’s Health magazine’s latest iPhone Application launch, “Eat This, Not That!” is now the most downloaded app in the Healthcare & Fitness category within the Apple iTunes store. The app not only broke into the Top 50 paid applications, but also was among the Top 25 apps on the store’s highest-grossing list over the weekend (after a week spent in the Top 100). The application was launched just three weeks ago for the iPhone and iPod Touch for $4.99.

Based on the best-selling “Eat This, Not That!” book series, now in its sixth edition, the application puts thousands of healthy food options at user’s fingertips, with tried and true food swaps at restaurants and supermarkets proven to save users thousands of unwanted calories. In addition to automatically updated information on grocery and restaurant menu items, the application also includes a calorie logger that lets users track their daily and weekly caloric intake. The app is available here: www.itunes.com/appstore/.

Eat This, Not That!”   – Most Downloaded App in Healthcare & Fitness Category

In less than one year, Men’s Health has released an extensive portfolio of apps based on a variety of editorial franchises. Built by an in-house team of experts on the forefront of technology and nutrition information, eighteen apps are currently available, including:

  • Eat This, Not That! (No. 1 in Healthcare & Fitness)
  • MH Workouts (No. 11 in Healthcare & Fitness)
  • The MH Ultimate Series (4 apps)
  • Abs Diet Smoothie Selector
  • What Women Want
  • Instant Wingman
  • MH Ultimate No Weight Workouts
  • MH Ultimate Fat Burning Workouts
  • Jimmy the Bartender

The Men’s Health Workouts app has reached as high as #2 in the Healthcare & Fitness category — sister app Women’s Health Workouts and The Abs Diet Smoothie Selector have become fixtures among the Top 20 apps in the same category.

Eat This, Not That

Brand editor Matt Bean, who oversees the development of the magazine’s iPhone apps, will appear on CBS’s “The Early Show” on Tuesday, December 22 to discuss the app’s features and provide Holiday food swaps pulled from the app’s content.

The Eat This, Not That! book series has sold over 3.5 million copies to date. The seventh edition, “Cook This, Not That!” will be available in bookstores nationwide on December 29. For more information on the Eat This, Not That! franchise visit www.eatthis.com.

Source: Businesswire

Related posts

Kingston debuts HyperX DDR4 memory

Kingston debuts HyperX DDR4 memory

The HyperX division of Kingston, which deals with memory, has shown off Kingston’s new HyperX Predator DDR4 memory and the new HyperX Fury DDR4 memory line, thus bringing Kingston to the DDR4 memory age. The HyperX Fury DDR4 is Kingston’s performance-value DDR4 memory, running at speeds below...

Cooler Master CM Storm Xornet gaming mouse

The guys from CM Storm has introduced their latest weapon for FPS gamers that prefer a claw grip, the Xornet gaming mouse which features minimalistic design with sweat proof, anti-slip rubber side grips and textured stealth black finish. This wired mouse has five buttons+2 fix function...

ADATA adds new low-voltage DDR3-1333 memory kits

Another gaming-oriented offer comes from ADATA Technology, the company has introduced two new XPG Plus series DDR3L 1333+ and Gaming series DDR3L 1333G memory modules, available in 2GB single channel and 4GB dual channel kits. ADATA's new gaming memory modules feature an aluminum heat sink...

Leave a comment