Eat This, Not That!

Men’s Health magazine’s latest iPhone Application launch, “Eat This, Not That!” is now the most downloaded app in the Healthcare & Fitness category within the Apple iTunes store. The app not only broke into the Top 50 paid applications, but also was among the Top 25 apps on the store’s highest-grossing list over the weekend (after a week spent in the Top 100). The application was launched just three weeks ago for the iPhone and iPod Touch for $4.99.

Based on the best-selling “Eat This, Not That!” book series, now in its sixth edition, the application puts thousands of healthy food options at user’s fingertips, with tried and true food swaps at restaurants and supermarkets proven to save users thousands of unwanted calories. In addition to automatically updated information on grocery and restaurant menu items, the application also includes a calorie logger that lets users track their daily and weekly caloric intake. The app is available here:

Eat This, Not That!”   – Most Downloaded App in Healthcare & Fitness Category

In less than one year, Men’s Health has released an extensive portfolio of apps based on a variety of editorial franchises. Built by an in-house team of experts on the forefront of technology and nutrition information, eighteen apps are currently available, including:

  • Eat This, Not That! (No. 1 in Healthcare & Fitness)
  • MH Workouts (No. 11 in Healthcare & Fitness)
  • The MH Ultimate Series (4 apps)
  • Abs Diet Smoothie Selector
  • What Women Want
  • Instant Wingman
  • MH Ultimate No Weight Workouts
  • MH Ultimate Fat Burning Workouts
  • Jimmy the Bartender

The Men’s Health Workouts app has reached as high as #2 in the Healthcare & Fitness category — sister app Women’s Health Workouts and The Abs Diet Smoothie Selector have become fixtures among the Top 20 apps in the same category.

Eat This, Not That

Brand editor Matt Bean, who oversees the development of the magazine’s iPhone apps, will appear on CBS’s “The Early Show” on Tuesday, December 22 to discuss the app’s features and provide Holiday food swaps pulled from the app’s content.

The Eat This, Not That! book series has sold over 3.5 million copies to date. The seventh edition, “Cook This, Not That!” will be available in bookstores nationwide on December 29. For more information on the Eat This, Not That! franchise visit

Source: Businesswire

Related posts

Gigabyte announces ultra lightweight notebooks

Gigabyte has announced three ultra lightweight notebooks – the X11, U2442 and the U2440. The X11 notebook steals the show with its weight – just 975 grams, which makes Gigabyte claim that the 11.6-inch X11 is the lightest notebook currently on the market. The device is just 0.3 cm thick...

Sony announced HVL-F43AM external flash and accesories for Alpha cameras

Sony announced HVL-F43AM external flash and accesories for Alpha cameras

Sony today introduced a new external flash, along with couple of accessories for its Alpha digital cameras. The compact  HVL-F43AM external flash feature the Quick Shift Bounce adjustment, that allows flash head position to be adjusted quickly for horizontal and vertical compositions. It has...

Best Buy leaks Olympus TG-1 iHS toughcam details

The US consumer electronics retailer Best Buy has accidentally leaked details about the upcoming Olympus TG-1 iHS toughcamera on its web site. The information was later taken down but the info had already circled the web. The Olympus TG-1 iHS toughcam is an upcoming Olympus product that...

Leave a comment