Nokia Ovi is no more, greetings Nokia Services

Nokia today has confirmed that is planing to rename everything that comes with “Ovi”, like Ovi Store, Ovi Maps and etc, to just “Nokia.” Ovi services will be rebranded as Nokia services and the change will start in July this year, and is expected to be complete in all countries by the end of 2012.

This is only a name-changing and the rename will not affect the service roadmaps, consumers who buying a new Nokia smartphone or mobile phone later this year will start to see the new branding on services included within, while those who already owning a Nokia phone will see this new rebranding through future software updates.

Nokia’s EVP and Chief Marketing Officer, Jerri DeVard explains the shift:

“We have made the decision to change our service branding from Ovi to Nokia. By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture – while continuing to deliver compellingopportunities and experiences for partners and consumers alike.”

He has also stated:

“The reasons for this decision includes the fact that Nokia is a well-known and highly-loved brand the world over. Our mobile experiences are tightly integrated with our devices – there is no longer a differentiation. For example, if consumers want the best mobile navigation experience, they know it’s a Nokia that they can rely on. These last few years, and moving forward, our mission remains unchanged: we will continue our work to deliver compelling, unified mobile service offerings and next-generation, disruptive technologies.”

Source: Nokia Conversation

Related posts

NVIDIA to launch GeForce GTX 660 and GTX 650 on September 12

NVIDIA has pretty much covered the entire graphics card market with its Kepler solutions except for a certain market segment – the low-mid end where the Radeon HD 7750/7770 reign. This will however change on September 12 this year. According to the latest information coming out of the US...

LG releases Xnote Z330 ultrabook

Yesterday LG unveiled a laptop that fits entirely in the so called ultrabook category. The Korean electronics giant demonstrated the LG Xnote Z330 that comes with the shape of a MacBook Air but features the colors of a MacBook Pro. The new laptop will come in two different models ...

MediaTek debuts 8-core mobile processor

The popular mobile hardware maker MediaTek has launched its latest company product – an 8-core mobile processor under the name of MT6592. The chip will power the next generation of mobile devices, including smartphones and various tablets. The MT6592 chip consists of eight Cortex-A7...

Leave a comment