Nokia Ovi is no more, greetings Nokia Services

Nokia today has confirmed that is planing to rename everything that comes with “Ovi”, like Ovi Store, Ovi Maps and etc, to just “Nokia.” Ovi services will be rebranded as Nokia services and the change will start in July this year, and is expected to be complete in all countries by the end of 2012.

This is only a name-changing and the rename will not affect the service roadmaps, consumers who buying a new Nokia smartphone or mobile phone later this year will start to see the new branding on services included within, while those who already owning a Nokia phone will see this new rebranding through future software updates.

Nokia’s EVP and Chief Marketing Officer, Jerri DeVard explains the shift:

“We have made the decision to change our service branding from Ovi to Nokia. By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture – while continuing to deliver compellingopportunities and experiences for partners and consumers alike.”

He has also stated:

“The reasons for this decision includes the fact that Nokia is a well-known and highly-loved brand the world over. Our mobile experiences are tightly integrated with our devices – there is no longer a differentiation. For example, if consumers want the best mobile navigation experience, they know it’s a Nokia that they can rely on. These last few years, and moving forward, our mission remains unchanged: we will continue our work to deliver compelling, unified mobile service offerings and next-generation, disruptive technologies.”

Source: Nokia Conversation

Related posts

Silicon Power introduces T10 SSD

Silicon Power has proudly introduced the T10 solid-state drive – a 2.5-inch SSD that fully supports the SATA 2.0 interface. The novelty, we have to admit, is not the fastest on the market, reaching just 278 MB/sec of read speed. The write speed is unknown so Silicon Power will have to...

Acer unveils Chromebook with Haswell chip inside

Acer has unveiled the C720 Chromebook – a new model designed to succeed the older Acer C710 model by offering a thinner and lighter chassis and twice the battery power time thanks to an Intel Haswell processor. Indeed the C720 comes with an Intel Celeron 2955U Haswell...

SteelSeries unveils new Diablo III - themed gaming peripherals

SteelSeries today has introduced three new gaming peripherals for the Blizzard’s upcoming action RPG sequel Diablo 3. The new Diablo III-themed products include one gaming mouse, one headset and a pair of mousepads, one of which was already announced last year. The SteelSeries Diablo III...

Leave a comment