Apple will Debut iAds on the 1st of July

Apple Introduces iAdsApple announced that it will debut its new iAds mobile advertising network on the 1st of June, 2010 on the Apple iPhone and iPod Touch portable devices which are running on the iOS 4.

The iAds advertising network is a combination of the emotion of Television advertising and the interactivity of the Internet advertising. It gives all advertisers a new dynamic and powerful way to bring emotion to users of mobile devices. The iAd will star twill a couple of mobile ad campaigns from leading global brands. The iAd commitments for 2010 are over sixty million dollars, which is almost fifty percent of the total “forecasted” mobile ad spending in the United States for the second half of 2010.

CEO of Apple, Steve Jobs, said that iAd offers advertisers the emotion of TV with the interactivity of the web, and offers users a new way to explore ads without being hijacked out of their favorite apps. He also stated that iAds will reach millions of iPhone and iPod Touch users, which is highly desirable demographics for advertisers, and will provide developers a new way to earn money so they can continue developing free and low cost applications.

Executive Vice President and CMO of Citigroup, Lisa Caputo, said that iAd will allow City to reach millions of people on their iPhone and iPod Touch, and that iAd gives them a remarkable level of creativity for creating ads to connect with their current and future customers in a more interactive style than ever before.

North American Media Director of Unilever, Rob Master, stated that iAd is going to revolutionize the mobile advertising, and that with iAd, they have been able to create some of their most powerful and compelling ads ever. He also said that iAd is the perfect mobile format to reach and engage with their customers.

iAd is built in the iOS 4, and allows the user to continue using his application, even while engaging with the advertisement.

iAds requires iOS 4, which will be available for free throughout a software update on iTunes 9.2 or later for iPhone and iPod Touch customers. iOS4 will also work on the iPhone 3G, iPhone 3GS, and iPhone 4.

Related posts

Corsair offers 128 GB DDR4 memory kits as well

Corsair offers 128 GB DDR4 memory kits as well

Corsair has joined the 128 GB DDR4 memory kit wagon by offering no less than three different memory kits – two of them belong to the company’s Dominator Platinum line, while the third one is a Vengeance LPX memory kit. Just like every other manufacturer the kits come as eight 16 GB DDR4 memory...

Samsung starts mass production of Exynos 8890, Snapdragon 820 chips

Samsung starts mass production of Exynos 8890, Snapdragon 820 chips

Samsung Electronics has announced it has started mass production of the new Exynos 8890 and Snapdragon 820 processors. These two chips were in the news a lot in the past few months but soon they will also be in your hands. “We are pleased to start production of our industry-leading, 2nd...

Microsoft to release Lumia 1330 smartphone

Microsoft to release Lumia 1330 smartphone

After acquiring Nokia a few months ago Microsoft has one major task ahead of it on the smartphone market – to establish a name for itself. To do that the company needs to release newer and newer smartphones on a regular basis and so far we have seen the Lumia 435 and Lumia 535 models. There will...

Leave a comment