HTC to quit smartphone business?
A few interesting events have been unfolding around HTC lately. A publication by none other but Reuters has claimed that HTC will soon quit the smartphone business by first cutting down on production and later selling some of its property to other companies. A day later HTC representatives denied this information by saying that the company does not intend to sell assets or cut down on production. Reuters’ answer has been so far to keep on publishing similar articles.
HTC has confirmed some of the information, however, by saying that production optimization is an ongoing process, no matter what this means. The company has also admitted that it may outsource smartphone production to other companies and stick to just designing them. Still HTC wants to grab 15 per cent of the worldwide smartphone market in 2014. The company plans to achieve this by releasing a bunch of other smartphones.
HTC has become a struggling smartphone maker lately being hard pressed by Apple and Samsung. This market pressure has caused the company’s first quarterly loss ever this month.