Nokia to further reduce product line

At the MWC 2012 in Barcelona, Spain, Nokia announced that it will further reduce its product line in an effort to streamline its production and become more competitive.

The product line reduction will be mostly targeted at smartphones. Nokia, the third largest smartphone manufacturer has been going through hard times lately with stiff competition and falling profits and the reduction is believed to help the company in the long run.

The Nokia CEO Mr. Stephen Elop confirmed the news.

“We don’t see it as a single device strategy or anything like that, but it will be pared down,” Elop said in an interview at Mobile World Congress in Barcelona, without specifying any product lines that will be ended.

Nokia cell phones

Last year Nokia signed an agreement with Microsoft and started using Windows Phone as the main OS for its smartphones after determining that its own Symbian OS and MeeGo systems were too far behind Google’s Android, the fastest growing smartphone platform, and Apple’s iPhone.

Right now Nokia offers hundreds of smartphones and cell phones, which range in price from 20 EUR (Nokia 100) to thousands of EUR for the luxurious Nokia Vertu phones. Nokia started cutting down on model numbers in 2011 after realizing that a huge model list is not necessarily a path to success. Unfortunately for the company there are only four Nokia models that run Windows Phone at the moment and they all belong to the new Lumia line.

As a comparison to Nokia, Apple has had one smartphone only – the iPhone – that made Apple a leader in this market niche.


Source: Bloomberg.com

Related posts

New RIM BBX devices come into existence

Apparently RIM has developed a liking for names of world famous cities as new RIM devices will carry codenames such as London, Lisbon, Milan, Nevada and Black Forest. Little is known about these devices other than just a few facts and that they will be BBX powered. The BlackBerry London...

The best mainstream crossovers into mobile gaming

The best mainstream crossovers into mobile gaming

Mobile gaming is an absolutely monstrous industry and one that could potentially surpass console gaming in the next five years. With a steady influx of cash in the industry it is of little surprise that they are able to purchase licences to bring some of the best movies and television programmes...

Sennheiser unveils new Gaming Headphones

Audio specialist Sennheiser has unveiled a new line of headsets specifically designed for gamers, including a new flagship model, a 7.1 surround sound and DJ-inspired model. The first one is PC 360 priced at $299.95, the successor of the popular Sennheiser PC 350 model.  The new flagship...

Leave a comment