Nokia to unveil “something amazing” in September

Struggling Finnish phone maker Nokia has announced it has “something amazing” to unveil on September 7 this year.

The new product will be the result of Nokia’s partnership with Microsoft (or maybe despite it) and was announced using photos on a sign outside a currently closed Nokia store in Helsinki, Finland. The sign was also telling, “Something amazing is coming,” with the September 7 date next to it. There was also a QR code on the ad that, when scanned, takes users to a website that features similarly vague hype like, “Prepare to be amazed at all the things in your new Nokia store.” The timing of the announcement is interesting, since it comes right on the heels of Nokia World, which is scheduled to take place in Helsinki on September 5 and 6.

Nokia Logo

The exact product is a mystery though with some people speculating Nokia will unveil a new family of Lumia smartphones that fully supports Windows Phone 8. Another possibility is that the announcement may have something to do with Nokia’s efforts to become a leader in the field of location-based services.

Nokia CEO Stephen Elop recently stated that the company’s goal is to become the “Where?” company, much like Google and Facebook have become the “What?” and “Who?” companies, respectively. He stressed the importance of smartphones and mobile devices, saying, “The mobile device will become the nucleus for collecting real-time data from sensors,” including location, orientation, speed, social media preferences, etc.

When it comes to location-based services, “[Nokia] could be a leader,” said Elop, specifically mentioning the potential behind the releases of Windows 8 and Windows Phone 8. “We expect the launch of Windows 8 for tablets and PCs, and Windows Phone 8, to be a catalyst for Lumia.”


Source: Brighthand.com

Related posts

Microsoft unveils Windows 8.1 pricing

Just a month before the official launch of Windows 8.1 Microsoft has shared information about the pricing of its upcoming OS. According to the company users who use an old version of Windows must pay USD 120 to upgrade to Windows 8.1 and USD 200 to upgrade to Windows 8.1...

Samsung debuts new data center SSD lines

Samsung debuts new data center SSD lines

Besides smartphones Samsung is known for making solid-state drives and this is exactly the role the company has assumed just for a day – the Korean tech giant has unveiled two new solid-state drive lines, designed for data centers and small and medium-sized businesses (SMBs). The new SSD lines...

Samsung brings Jelly Bean to 11 devices

One of the biggest drawbacks to any Samsung mobile device has been the lack of an update to Android 4.1 Jelly Bean but this has abruptly come to an end with the official Samsung release of Jelly Bean for 11 Samsung devices. The first device in the list to get Jelly Bean is the...

Leave a comment