Nokia tries to sell Lumia 900 smartphones with the help of nail polish

Nokia has decided to sell as many Lumia 900 smartphones as possible with a new and rather unusual marketing strategy – the Finnish communications giant has partnered with Duality Cosmetics to release its own branded nail polish, which matches the color of the pink Nokia Lumia 900 for AT&T.

The marketing campaign is currently limited to the USA only with the company having one-day only salons in Los Angeles, Dallas, and Denver, where those who are interested will be able to check out the pink Lumia 900 while getting their manicure done by a celebrity nail stylist. The campaign was also advertised online including Facebook.

Nokia Lumia 900

The Lumia 900 is a nice smartphone but it cannot be upgraded to Windows Phone 8. This OS is right around the corner and naturally Nokia wants to get rid of the Lumia 900 as quickly as possible.

(picture courtesy of GSMArena.com)


Source: GSM Arena

Related posts

Samsung starts work on 11K display

Samsung starts work on 11K display

Do you think that 4K resolution is cool? Well, how about 11K? Yes, this will perhaps become reality in the near future thanks to efforts by Samsung and 12 other companies plus the South Korean government. The latest information that comes out of Samsung states that the South Korean company...

Additional Sony Xperia SP details available

First leaked in early February the mid-range Sony Xperia SP has gotten a longer specs list, which better details the upcoming smartphone. Here's what Sony plans for us. According to the latest information leak the Sony Xperia SP smartphone will come with a 4.6-inch sensor display...

Software specialist finds critical bug in OS X Yosemite

Software specialist finds critical bug in OS X Yosemite

Mac OS X is widely regarded as one of the safest and most bug-free operating systems but sometimes this image gets shattered by software problems here and there. The latest case regards OS X Yosemite, which happens to be the latest release of Mac OS X and as you can see despite all efforts by...

Leave a comment