Nokia tries to sell Lumia 900 smartphones with the help of nail polish

Nokia has decided to sell as many Lumia 900 smartphones as possible with a new and rather unusual marketing strategy – the Finnish communications giant has partnered with Duality Cosmetics to release its own branded nail polish, which matches the color of the pink Nokia Lumia 900 for AT&T.

The marketing campaign is currently limited to the USA only with the company having one-day only salons in Los Angeles, Dallas, and Denver, where those who are interested will be able to check out the pink Lumia 900 while getting their manicure done by a celebrity nail stylist. The campaign was also advertised online including Facebook.

Nokia Lumia 900

The Lumia 900 is a nice smartphone but it cannot be upgraded to Windows Phone 8. This OS is right around the corner and naturally Nokia wants to get rid of the Lumia 900 as quickly as possible.

(picture courtesy of GSMArena.com)


Source: GSM Arena

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