Panasonic expands smartphone business to Europe

Panasonic expands smartphone business to Europe

Panasonic has decided to expand its smartphone business to European markets.

The Japanese company announced today that the expansion is expected to take place in March 2012 and set a new goal of reaching overseas smartphone sales to nine million units in fiscal year 2016, ending March 31, 2016, using Europe as a stepping stone to the global market.

Reasons for the expansion include worldwide growth of smartphone usage and desire to use this growth for further company development. Panasonic plans to achieve its goals through the so called global model smartphone that includes the following characteristics:

1. An ultra-slim D-shaped design for easy portability.

2. Slim bezel with high viewing quality Quarter HD (QHD) 4.3-inch large organic light emitting diode (OLED) screen.

3. Waterproof and dustproof for ease of handling.

Panasonic mobile

Using this as a reference model, Panasonic will expand its lineup, aiming at sales of 1.5 million smartphones in Europe next fiscal year. Furthermore, in fiscal year 2016, Panasonic targets global sales of 15 million units, including nine million in Europe, Asia, China, and the United States and six million in Japan (of which five million are smartphones).

Source: Businesswire

Related posts

Sanyo Introduces Two Portable Projectors for The Education Market

SANYO, one of the world's largest manufacturers of LCD and DLP projectors launches two ultra portable projectors - the PLC-XW250 and the PLC-XW200 - that offer educators outstanding cost performance with an eco stand-by power mode that uses a mere 0.4 watts and their exclusive "Easy Setup...

Toshiba rolls out Portege Z10t tablet-notebook

German customers have become the first to see the latest Toshiba Portege Z10t tablet-notebook – the latest in a new series hitting the market that combines the features of a tablet and a notebook in one device. Depending on the model the Toshiba Portege Z10t offers four...

Sony launches DC Universe VAIO F Series Laptop Bundle

Sony has launched a new bundle that includes a 16.4-inch VAIO F Series notebook,  a DR-GA200 PC Gaming headset and a copy of DC Universe Online and 30 days of gameplay. The F series laptop is packed with Intel Quad Core i7-740QM Processor, NVIDIA GeForce GT 425M graphics with 1GB dedicated...

Leave a comment