Panasonic expands smartphone business to Europe

Panasonic expands smartphone business to Europe

Panasonic has decided to expand its smartphone business to European markets.

The Japanese company announced today that the expansion is expected to take place in March 2012 and set a new goal of reaching overseas smartphone sales to nine million units in fiscal year 2016, ending March 31, 2016, using Europe as a stepping stone to the global market.

Reasons for the expansion include worldwide growth of smartphone usage and desire to use this growth for further company development. Panasonic plans to achieve its goals through the so called global model smartphone that includes the following characteristics:

1. An ultra-slim D-shaped design for easy portability.

2. Slim bezel with high viewing quality Quarter HD (QHD) 4.3-inch large organic light emitting diode (OLED) screen.

3. Waterproof and dustproof for ease of handling.

Panasonic mobile

Using this as a reference model, Panasonic will expand its lineup, aiming at sales of 1.5 million smartphones in Europe next fiscal year. Furthermore, in fiscal year 2016, Panasonic targets global sales of 15 million units, including nine million in Europe, Asia, China, and the United States and six million in Japan (of which five million are smartphones).

Source: Businesswire

Related posts

NagraID Security announced Next-Generation Powered Display Card

NagraID Security (NIDS), a subsidiary of the Kudelski Group, is pleased to announce the latest in its family of Powered Display Card innovations, the 306 Series. A 6-digit Powered Display Card credential providing strong security with integrated 12-button touch keypad packaged in a familiar and...

Mad Catz Announces Limited Edition ‘Comic-Con’ Street Fighter IV Arcade FightStick: Tournament Edition and Fight Pad

Mad Catz Announces Limited Edition ‘Comic-Con’ Street Fighter IV Arcade FightStick: Tournament Edition and Fight Pad

Mad Catz® Interactive, Inc., a leading worldwide third-party interactive entertainment accessory provider,  announced a Limited Edition ‘Comic-Con’ Street Fighter IV Arcade FightStick: Tournament Edition and Street Fighter IV Fight Pad, available exclusively for purchase at the official Capcom®...

Fujifilm adds another tough camera to product list

Back in March 2012 Fujifilm unveiled the FinePix XP150 – a robust camera designed for tough conditions and capable of surviving in challenging environments. Apparently having designed something better the Japanese company has unveiled the successor of the FinePix XP150 – the FinePix...

Leave a comment