Sony Ericsson launches two new GreenHeart handsets

sony-ericsson-c901Sony Ericsson today unveiled two new GreenHeartTM pioneer products underpinning its ongoing commitment to taking a lead on environmental sustainability by driving green innovation that doesn’t compromise on product design and functionality. The GreenHeartTM programme launches with two flagship products – the C901 GreenHeartTM and Naite- plus the MH300 GreenHeart TM headset, one of the greenest headsets on the market. The GreenHeartTM concept is a key pillar in Sony Ericsson’s revitalised product portfolio strategy and the sustainable innovations found in the GreenHeartTM pioneer products will eventually roll out into the broader portfolio.

Both new GreenHeartTM phones build on Sony Ericsson’s industry leading ‘green core’, the result of a long standing commitment to eliminate the use of hazardous chemicals from the product design and manufacturing process.

The first flagship product to be launched, the C901 GreenHeartTM, will include an electronic, in-phone manual to replace the standard paper version, saving over 90% in paper and reducing the environmental impact of transporting the final product through more compact packaging. The C901 GreenHeartTM phone casing is made from a minimum of 50% recycled plastics and includes an optimised display light sensor that uses less energy. The phone is coloured with waterborne paint that lowers exposure to Volatile Organic Compounds (VOC).

SonyEricsson C901-GreenHear

The C901 GreenHeartTM will ship with the MH300 GreenHeart TM headset, one of the greenest headsets available, made up of 100% recycled plastics in 4 out of 5 hard plastic parts and far exceeding legal environmental requirements.

As well as featuring many of the innovations showcased in the C901 GreenHeartTM, Naitewill come to market with a low-power charger, the EP300 GreenHeartTM charger, one of the first of its kind to be introduced to the market. Thanks to these innovations, the overall CO² footprint over the full life of the C901 GreenHeartTM and Naite is reduced by 15%.

greenheart vapor

The first GreenHeartTM pioneer phone, the C901 GreenHeartTM will also include a WalkMate application, letting users really walk the talk about being more eco-friendly by comparing the steps they take with the equivalent journey travelled by car. And Naite includes an Ecomate application helping users make greener choices in their everyday life as well as a Carbon Footprint Calculator to show you how much CO2 you are saving when you walk instead of taking the car.

c901 greenheart

“Building on the established heritage of our parent companies, Sony Ericsson has worked continuously to become an industry leader in the area of removing harmful substances from the core of its phones and in creating industry leading energy efficiency chargers,” said Dick Komiyama, President, Sony Ericsson. “Today we are announcing the next step in our sustainability strategy – the GreenHeartTM pioneer products – which launch with two innovative new phones and a commitment to roll out these innovations across the broader portfolio in 2010 and 2011, allowing us to build a more sustainable business.”

greenheart vapor silver

Sony Ericsson will use the product innovations in its new GreenHeartTM pioneer products to ‘green’ its full product portfolio going forward with the aim of setting a new benchmark in sustainability for the entire mobile phone industry. The GreenHeartTM handsets will play a key role in Sony Ericsson’s newly invigorated product portfolio strategy.

For more information on the GreenHeartTM programme and Sony Ericsson’s overall sustainability commitment, please join us for a global web cast and Q&A at 13:00 (UK time) on Thursday 4th June. www.sonyericsson.com/greenheart

“We are fully supportive of Sony Ericsson’s GreenHeartTM initiative because it is so closely aligned with Telefonica O2 UK’s own ambitions to make Sustainability central to our business strategy “, says Bill Eyres, Head of Corporate Responsibility, Environment and Sustainability at Telefonica O2 UK. “We know from consumer insight that environmental issues, particularly climate change, are now a significant concern for our customers. Furthermore, we also believe that operating more sustainably is a business opportunity, enabling us to function more efficiently and keep the Customer at the heart of all we do. ”

“With growing public concern about climate change and increased competition for natural resources, TeliaSonera welcomes more “green” and sustainable choices for our customers like the new GreenHeart phones from Sony Ericsson”, says Indra Åsander, Senior Vice President and Head of Product Management in Mobility Services at TeliaSonera. “Over the past two years we have seen an increase in “green-behaviour-change” among our customers, such as using more communication services to reduce travel and the resulting CO2 footprint. We believe this new initiative to move green behaviour into the mobile manufacturing process is one key step forward for the industry in responding to consumer demand”.

Nardono Nimpuno, Senior Policy Advisor, International Chemical Secretariat (ChemSec) added, “The GreenHeartTM project is confirmation of Sony Ericsson’s active engagement in the Chemsec Business Group and their extensive internal work on chemical management. Through the GreenHeartTM project, with its high ambitions for sustainability and toxic use reduction initiatives, Sony Ericsson is striving for a leadership role in the field of corporate chemicals management.”

Q3 2009 will also see the continued roll out of Sony Ericsson’s global take-back programme which has been in operation since 2007. By allowing consumers to send back used mobile phones, the programme ensures that they do not end up in landfills but are sent to specialised mobile phone recycling centres. This means that both components and materials are used again, reducing the need to extract and refine raw materials for new products.

C901 GreenHeartTM
Smile – you’re on camera
Snap great shots with the five megapixel camera
Put some light on the situation with the built-in Xenon flash
Catch the perfect smile with Smile ShutterTM
Instantly post your pictures to the web with one-click uploading
Face Detection lets you take fantastic group shots
Recycled plastics, more eco-friendly packaging and energy efficient display
The C901 GreenHeartTM supports GSM/GPRS/EDGE 850/900/1800/1900 UMTS/HSPA 900/2100. The C901 GreenHeartTM will be available in selected markets from Q2.

Naite
Organize your life the eco-friendly way

One click access to favourite functions
Stay in touch with email and texting
Active desktop for at-a-glance information
Talk face to face with video calling
Recycled plastics, more eco-friendly packaging and low power consumption charger
Naite supports GSM/GPRS/EDGE 850/900/1800/1900 UMTS HSPA 850/1900/2100. Naite will be available in selected markets from Q3.

The Sony Ericsson C901 GreenHeart at a glance

Camera

  • 5.0 megapixel camera
  • Up to 16x digital zoom
  • Photo fix
  • Picture blogging
  • Video recording
  • Auto focus
  • Smile Shutter™
  • Face detection
  • Smart Contrast TBC
  • BestPic™
  • Red-eye reduction
  • Xenon flash
  • Video light
  • Video recording
  • Video stabilizer

Music

  • Media player
  • Album art
  • PlayNow™
  • TrackID™
  • Mega Bass™
  • Bluetooth™ stereo (A2DP)
  • Music tones (MP3/AAC)

Web

  • Access NetFront™ Web browser
  • Web feeds
  • Photo feeds

GreenHeart

  • E-manual
  • Reduced packaging
  • Recycled plastics
  • Waterborne paint
  • Optimised display light
  • MH300 greener headset
  • Walkmate

Communication

  • Speakerphone
  • Polyphonic ringtones
  • Vibrating alert
  • Video call (main camera)

Messaging

  • Email
  • Picture messaging (MMS)
  • Predictive text input
  • Sound recorder
  • Text messaging (SMS)
  • Exchange ActiveSync
  • Chat View
  • Instant messaging

Design

  • Picture wallpaper
  • Wallpaper animation
  • Auto rotate

Entertainment

  • 3D games
  • Motion gaming
  • Java
  • FM radio with RDS
  • Video streaming
  • Video viewing
  • Media
  • YouTube™

Connectivity

  • Bluetooth™ technology
  • Modem
  • USB mass storage
  • USB support
  • Synchronization
  • PictBridge

Organizer

  • Alarm clock
  • Calculator
  • Calendar
  • Flight mode
  • Notes
  • Phone book
  • Stopwatch
  • Tasks
  • Timer

Location-based services

  • Geo tagging of photos (cell-id)
  • Google Maps™

Accessories
In-Box:

  • C901GreenHeart™
  • Standard Battery BST-33
  • Standard Charger CST-70
  • Stereo Portable Handsfree MH300 GreenHeart ™

Facts and Figures

  • Size: 105 x 45 x 13 mm
  • Weight: 107 grams
  • Colours: Ocean White
  • Main screen: 262,144 colour TFT, scratch-resistant
  • Resolution: 240 x 320 pixels
  • Size: 2.2 inches
  • Phone memory: Up to 120MB
  • Memory card support: Memory Stick Micro™ (M2™)
  • Talk time GSM/GPRS: Up to 9.5 hrs
  • Standby time GSM/GPRS: Up to 430 hrs
  • Video talk time: TBC

Availability and versions
Networks
C901:

  • GSM/GPRS/EDGE 850/900/1800/1900
  • UMTS/HSPA 900/2100
  • Available in selected markets from Q2 2009.

The Sony Ericsson Naite at a glance

Camera

  • 2.0 megapixel camera
  • Up to 2.5x digital zoom
  • Photo fix
  • Picture blogging
  • Video blogging
  • Video recording
  • Photo feeds

Music

  • Media player
  • Mega Bass™
  • Album art
  • PlayNow™
  • TrackID™
  • Bluetooth™ stereo (A2DP)
  • Music tones (MP3/AAC)

Web

  • Access NetFront™ web browser
  • Bookmarks
  • Google™ search
  • Web feeds

GreenHeart™

  • E-manual
  • Reduced packaging
  • Recycled plastics
  • Optimised display light
  • Low-power charger
  • Ecomate & CO2 Calculator

Communication

  • Smart dialling
  • Conference calls
  • Video calling
  • Speakerphone
  • Vibrating alert
  • Polyphonic ringtones

Messaging

  • Email
  • Exchange ActiveSync®
  • Text messaging (SMS)
  • Picture messaging (MMS)
  • Conversations
  • Instant messaging
  • Predictive text input
  • Sound recorder

Design

  • Picture wallpaper
  • Wallpaper animation

Entertainment

  • Media
  • 3D games
  • Java
  • FM radio with RDS
  • Video streaming
  • Video viewing
  • YouTube™

Connectivity

  • Bluetooth™ technology
  • Google Maps™
  • Modem
  • Synchronization
  • USB mass storage
  • USB support

Organizer

  • Alarm clock
  • Calculator
  • Calendar
  • Flight mode
  • Notes
  • Phone book
  • Stopwatch
  • Tasks
  • Timer

Accessories
In-box:

  • Naite
  • Standard Battery BST-33
  • Standard charger EP300 Greenheart ™
  • Portable Handsfree HPM-60

Facts and Figures

  • Size: 108 x 47 x 12.6 mm
  • Weight: 84 grams
  • Colours:
  • Vapour Silver
  • Ginger Red
  • Type: 262,144 colour TFT
  • Resolution: 240 x 320 pixels (QVGA)
  • Size: 2.2 inches
  • Phone memory: Up to 100MB
  • Memory card support: SanDisk microSD™
  • Talk time GSM: Up to 9 hrs 40 min
  • Standby time GSM: Up to 380 hrs
  • Talk time UMTS: Up to 4 hrs 10 min
  • Standby time UMTS: Up to 380 hrs
  • Video call time: Up to 3 hrs

Availability and versions

  • GSM GPRS/EDGE 850/900/1800/1900
  • UMTS HSDPA 2100
  • GSM GPRS/EDGE 850/900/1800/1900
  • UMTS HSDPA 850/1900/2100

Source: Sony Ericsson

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