Sony introduced ultra-thin XBR10-series BRAVIA LCD HDTVs

Sony_BRAVIA_KDL-52_46_40_46XBR10Sony introduced a new line of ultra-thin BRAVIA™ LCD HDTVs featuring an advanced edge-lit LED backlight and exceptional contrast ratio of over 1,000,000:1.
The XBR10-series models also deliver full 1080p wireless transmission of high definition signals from a separate media box to a receiver embedded in the TV, allowing source components to be placed out of sight.

“BRAVIA is on the cutting edge of television technology and the XBR10 series pushes the limits of industry-leading, innovative features,” said Jeff Goldstein, vice president of the television business for Sony Electronics. “Not only will this TV look striking when hanging on a wall, the wireless feature clears the clutter of components and messy tangles of unsightly wires, allowing you to hide components away across the room.”

Sony BRAVIA KDL-52 46 40 46XBR10

The XBR10 models also feature an Ethernet connection allowing them to directly access Sony BRAVIA Internet Video content using an existing broadband network. The platform offers one of the largest selections of free and premium movies, TV shows, sports, music and more from an array of partners like, Amazon Video on Demand, YouTube®, Slacker Internet Radio, and, later this fall, Netflix.

Bravia Internet Widgets, powered by the Yahoo! Widget Engine, also expand and personalize the TV experience by adding on-screen applications that provide such information as weather reports, stock information, financial news, Twitter, and additional content.


The full HD 1920 x 1080 progressive (1080p) models also feature Sony’s Motionflow™ 240Hz technology, which delivers exceptionally crisp and detailed images with natural motion. The Motionflow algorithm goes beyond traditional 120Hz technology by quadrupling the frame rate of conventional LCD TVs and interpolating three new frames.

The models are Digital Living Network Alliance (DLNA®) compliant, enabling easy access to digital photos, music, and video stored on a PC or other DLNA server using the XMB® interface and the TV’s remote control. They also offer a USB input for displaying digital photos or playing digital video and music files from a USB storage device.

Other notable features include:

  • BRAVIA Engine™ 3
  • 24p True Cinema™
  • xross media bar™ (XMB)with enhanced 3D favorites Menu
  • Internet powered TV Guide Onscreen
  • BRAVIA Sync™
  • 4 HDMI inputs
  • RS232C
  • Single PC, component, composite and component/composite selectable inputs

The XBR10 models exceed Energy Star® 3.0 guidelines for energy efficiency and use Sony’s Light Sensor® technology to adjust backlight intensity based on ambient room light helping to save energy and reduce the user’s overall carbon footprint.

Sony BRAVIA KDL-52 46 40 46XBR10

The KDL-52XBR10 and KDL-46XBR10 models will be available this October at Sony Style retail stores, and at and at similar authorized Sony retail outlets across the country, for about $5,000 and $4,500, respectively.

Source: Sony

Related posts

AMD Richland benchmark results available

AMD’s Richland APUs should arrive on March 19 but growing interest in the chips has prompted the hardware web site OBR-Hardware to find Richland APUs and conduct some preliminary testing. Of course the results are not official but still they give us a pretty good idea what to expect from...

Western Digital unveils 4 TB Green hard drive

The US hard drive maker Western Digital has added a 4 TB model to its Green hard drive line, which offers quiet, cold and energy-efficient hard drives, although the tradeoff is that they cannot boast top performance. The new hard drive bears the WD40EZRX product name and...

New MacBook may be launched by the end of the year

New MacBook may be launched by the end of the year

Apple is a company that likes to make news and product splashes that are well heard and remain long after an event has passed but lately there hasn’t been any interesting news coming out of the Apple camp. Now there’s a new development that comes from some Apple partners in Taiwan that now claim...

Leave a comment