Logitech quits Google TV business

Google TV has suffered another major blow – co-founder Logitech is quitting the Google TV business.

The project was launched in May 2010 and at the time had four partners which were co-developing it – Intel, Logitech, Sony and of course Google. With time passing by, however, things soured, sales fell and on top of it – reviews were not positive. As a result Intel was the first to quit the project and now Logitech follows suit.

In a statement Logitech has revealed that it will no longer develop its Revue set-top-box (STB), calling it a “misstep”. The reason is simple – unsatisfactory financial results for the past 15 months. Despite Logitech’s full scale launch with a beta product the Revue has not met its sales targets which has cost Logitech dearly, as the company puts it. This is why the company has decided to close down its Logitech Revue product line, sell out the remaining inventory by April 2012, and not introduce another box to replace Revue.

Logitech Logo

The Logitech CEO Guerrino De Luca commented “To make the long story short, we thought we had invented sliced bread and we just made them. We made a commitment to just build a lot because we expected everybody to line up for Christmas and buy these boxes at $300, that was a big mistake.”

According to financial statements the Revue debacle has cost Logitech well over 100 million dollars in loss.

Still, Logitech’s CEO did not exclude a possibility for successors of Revue, but stressed that it would be a “grandchild of Google TV”. This is another proof that Google TV has failed commercially despite numerous attempts of Google to remedy the situation.

Source: X-Bit Labs

Related posts

SteelSeries creates the Rival 700 gaming mouse

SteelSeries creates the Rival 700 gaming mouse

SteelSeries has pleased its fans once again with the official announcement of the Rival 700 – a new gaming mouse that comes with a unique feature – the mouse has a small-sized OLED display on its left side. The display shows different information to the user depending on the game being played...

LG announces new Bluetooth stereo headset

LG announces new Bluetooth stereo headset

LG has announced the LG TONE+ TM (HBS-730) Bluetooth stereo headset – the latest to come out of the Korean tech company. LG TONE+ TM promises richer and clearer all-round audio and offers full support for VoLTE, which stands for Voice over LTE, enabling users to have conversations in High...

Jetway annonces ZERO MINI-101 Laptop

Company Jetway, known with its motherboard and Video Cards, decided to focus on the production of laptops. The decision is quite logical, given that the market for mobile computers is increasing continuously. ZERO MINI-model 101 is equipped with 10-inch screen (resolution 1024x600) and...

Leave a comment