Samsung launches Samsung AdHub – new Smart TV ad platform
At CES 2012, held in Las Vegas, Samsung introduced its advertising platform, called Samsung AdHub, designed for Samsung Smart TVs. The new service will allow publishers and brands to deliver video, 3D and interactive advertisements to everyone in the living room.
Users on the other hand will be able to view video content, access new applications or services and use the TV’s built-in web browser. In addition, the new “Explore 3D” application, Samsung’s branded 3D VOD service, will allow advertisers the unique ability to launch native 3D TV ads on its TV sets.
AdHub in fact is not something entirely new. It has been available for a long time for mobile applications and allows developers to monetize their content for the Android and Samsung platforms. In general developers select the ad network they want to use and how they want those ads to appear within their application. In the mobile world the goal is to match the right ad with the right content.
These same ads will now be available on the big screen at home too when the Smart TV in-app advertising solution goes live sometime later this year. TV application developers will be able to then download the Samsung SDK 3.0 for use with the company’s Smart TVs.
The first countries to enjoy the new service are the United States and of course, South Korea.