Samsung launches Samsung AdHub – new Smart TV ad platform

At CES 2012, held in Las Vegas, Samsung introduced its advertising platform, called Samsung AdHub, designed for Samsung Smart TVs. The new service will allow publishers and brands to deliver video, 3D and interactive advertisements to everyone in the living room.

Users on the other hand will be able to view video content, access new applications or services and use the TV’s built-in web browser. In addition, the new “Explore 3D” application, Samsung’s branded 3D VOD service, will allow advertisers the unique ability to launch native 3D TV ads on its TV sets.

AdHub in fact is not something entirely new. It has been available for a long time for mobile applications and allows developers to monetize their content for the Android and Samsung platforms. In general developers select the ad network they want to use and how they want those ads to appear within their application. In the mobile world the goal is to match the right ad with the right content.

Samsung Logo

These same ads will now be available on the big screen at home too when the Smart TV in-app advertising solution goes live sometime later this year. TV application developers will be able to then download the Samsung SDK 3.0 for use with the company’s Smart TVs.

The first countries to enjoy the new service are the United States and of course, South Korea.


Source: Techcrunch

Related posts

Acer rolls out new XBO monitors with 4K resolution and more

Acer rolls out new XBO monitors with 4K resolution and more

There are two new technologies that shape the world of monitors and they are 4K and NVIDIA G-SYNC. Unfortunately in most cases you end up with the first or the second technology and not both. This isn’t going to happen if you choose the hot new Acer 28-inch XB270H monitor that combines both...

Auzentech Releases X-Raider 7.1 and X-Studio 5.1 Sound Cards

Auzentech, Inc  announced today the immediately availability of the Auzen X-Raider 7.1 and X-Studio 5.1 Sound Cards. These sound cards provide an affordable upgrade from the onboard audio built into desktop PCs, and are ideal for improving audio from games, music, and movies. The Auzen...

Mobiado Grand 350PRL phone

Luxury manufacturer Mobadio launched a new mobile phone with QWERTY keyboard - Grand 350PRL. The body is CNC machined from aircraft aluminum and plated with black nickel. The device supports networks GSM / EGSM 850/900/1800/1900, HSPDA, has a 2.36-inch display, 3.2-megapixel camera, 110 MB...

Leave a comment