Sony and RealD partner to bring 3D to the home

Sony-RealDSony Corporation and RealD today announced a technology partnership aiming to provide immersive 3D home entertainment to consumers beginning in 2010. The pact includes Sony licensing the stereoscopic RealD Format, know-how in producing active and passive 3D eyewear and other RealD technologies. Sony and RealD have been closely working together to create a better 3D experience at movie theaters for years. The parties will now join forces to deliver a similar premium 3D entertainment experience to the home.

“Sony has its proprietary LCD panel driving technology to reproduce full HD 3D images on the screen of new “BRAVIA” LCD TVs, which will work in sync with new 3D eyewear based on RealD’s technology. We are excited to work with RealD in bringing 3D to the home.” said Hiroshi Yoshioka, Executive Deputy President, Officer in charge of Consumer Products and Devices Group, Sony Corporation.

reald_in_home

“We are thrilled to partner with Sony on 3D eyewear and to integrate support for the RealD Format into Sony “BRAVIA” LCD TVs and other Sony products. This collaboration enables the distribution of high-quality 3D content to Sony displays through the existing HD infrastructure, a vital element to the widespread adoption of 3D in the home,” added Michael V. Lewis, Chairman and CEO of RealD.

The companies are working in partnership to bring to market 3D compatible “BRAVIA” LCD high definition TVs=and other consumer products in Sony’s current and future portfolio that will support the stereoscopic RealD Format. The RealD Format is a side-by-side 3D format capable of delivering crisp, clear, high-quality 3D utilizing all channels of the existing HD broadcast infrastructure.

Source: Sony

Related posts

Maingear Unveils eX-L 18 Gaming Notebook

MAINGEAR Computers, award-winning builders of high performance custom computers for PC gamers and enthusiasts, is proud to announce the world's most powerful desktop replacement notebook, the eX-L 18. Featuring dual NVIDIA GeForce GTX 280M graphics processing units (GPUs) with NVIDIA SLI...

Vado HD pocket video cam: Now shipping in Europe! See it, shoot it, share it...in high definition

Creative, a worldwide leader in digital entertainment products, is now shipping the new Vadoâ„¢ HD Pocket Video Cam in Europe. The thin, lightweight Vado HD is small enough to fit easily in a pocket, purse or the palm of a hand and it captures video in high definition (720p) at the touch of a...

Vertu Ascent Ti Carbon

Vertu is going to release the Ascent Ti Carbon Fiber. The new cell phone will be made entirely from carbon fiber, which is used in motorsport and space industry, because of it's qualities the carbon fiber is very strong and very light material. Vertu is owned by Nokia and that is a proof for...

Leave a comment