FujiFilm intros FinePix S2800HD 18x zoom digital camera

Announced as world’s smallest 18x zoom compact camera, the new FinePix S2800HD boasts 14- megapixel 1/2.3” CCD, a Fujinon 18x Wide-Angle optical zoom (28mm-504mm equivalent) lens and 3.0-inch high-contrast LCD display.

The new camera has dimensions of 110 (W) × 74(H) × 82 (D) mm, weights 341g without batteries(use AA batteries), features up to ISO 6400 sensitivity settings, 720p HD video recording, Fujifilm’s patented Dual Image Stabilization technology, which reduces blur to a minimum, Motion Panorama Mode with Auto Stitch, Tracking Auto Focus- which allows users to track a moving subject automatically for still picture capture.  The camera also have a mini HDMI port for easy connectivity to HD ready TV, USB 2.0 and will be available in early September 2010 at a retail price of $259.95.

FujiFilm FinePix S2800HD

“With the combination of the powerful 18x wide angle long zoom and the 3.0-inch LCD on the FinePix S2800HD, consumers will realize the benefit of superior image quality,” said David Troy, director of marketing, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. “In addition, the FinePix S2800HD enables users to capture still images and shoot video in true HD; and with the rapidly increasing adoption of HDTV, consumers are looking to view compatible HD content on their home entertainment systems.”


Model FinePix S2800HD / S2900HD
Number of effective pixels 14.0 million pixels
CCD sensor 1/2.3-inch CCD
Storage media
  • Internal memory (Approx. 23MB)
  • SD memory card
  • SDHC memory card
File format
still image
JPEG (Exif Ver 2.3)
AVI (Motion JPEG) with sound
WAVE format, Monaural sound
(Design rule for Camera File system compliant / DPOF-compatible)

Number of recorded pixels Still image:
L : (4:3) 4288 x 3216 / (3:2) 4288 x 2864 / (16:9) 4288 x 2416
M : (4:3) 3072 x 2304 / (3:2) 3072 x 2048 / (16:9) 3072 x 1728
S : (4:3) 2048 x 1536 / (3:2) 2048 x 1360 / (16:9) 1920 x 1080
Fujinon 18x Optical zoom lens
focal length
f=5.0 – 90.0 mm, equivalent to 28 – 504mm on a 35 mm camera
F3.1(Wide) / F5.6(Telephoto)

Digital zoom Approx. 6.7x
Aperture F3.1 / F6.4(Wide), F5.6 / F11(Telephoto)
Focus distance
(from lens surface)
  • Wide : Approx. 40cm / 1.3ft. to infinity
  • Telephoto : Approx. 2.5m / 8.2ft. to infinity
  • Wide: Approx. 5cm – 3.0m / 2.0in. – 9.8ft.
  • Telephoto: Approx. 1.8m – 3.0m /5.9ft. – 9.8ft
Super Macro
  • Approx. 2cm – 100cm /0.8in.- 3.3ft.

Sensitivity Auto / Auto(400) / Auto(800) / Equivalent to ISO 64 / 100 / 200 / 400 / 800 / 1600 / 3200* / 6400* (Standard Output Sensitivity)

  • S mode
Exposure control TTL 256-zones metering;Spot, Multi, Average
Exposure mode Programmed AE, Shutter Priority AE, Apeture Priority AE, Manual
Shooting modes
Natural Light, Natural Light & with Flash, Zoom Bracketing, Smile, Portrait, Landscape, Sport, Night, Night(Tripod), Fireworks, Sunset, Snow, Beach, Party, Flower, Text
SR AUTO, AUTO, P, S, A, M, Custom, Movie, Panorama, SP

Image stabilizer CCD-shift type
Face detection Yes
Exporsure compensation -2.0EV – +2.0EV 1/3EV step (P, S, A mode)
Shutter speed (Auto mode) 1/4sec. to 1/2000sec., (All other modes) 8sec. to 1/2000sec. with mechanical shutter
Continuous shooting TOP-3 : up to 1.2fps; max. 3frames
TOP-10 : up to 3.3fps; max. 10frames; size (M)
TOP-20 : up to 8fps; max. 20frames; size (S)
LAST-3 : up to 1.2fps; last 3frames recorded
LONG PERIOD : up to 1.2fps; maximum number of frames varies with image size and available memory
Auto bracketing
Focus Mode : Single AF, continuous AF
Autofocus system : Contrast-detect TTL AF, AF assist illuminator available
Focus-area selection : CENTER, MULTI, AREA, TRACKING
White balance Auto, Fine, Shade, Fluorescent light1 (Daylight), Fluorescent light 2(Warm White), Fluorescent light3 (Cool White), Incandescent light, Custom
Self-timer Approx. 10sec. / 2sec. Delay
Flash Auto flash
Effective range : (ISO 800)

  • Wide : Approx. 40cm – 8.0m / 1.3ft. – 26.2ft.
  • Telephoto : Approx. 2.5m – 4.4m / 8.2ft. – 14.4 ft.
  • Wide : Approx. 30cm – 3.0m / 1ft. – 9.8ft.
  • Telephoto : Approx. 1.8m – 3.0m / 5.9ft. – 9.8ft.

Flash modes Red-eye removal OFF : Auto, Forced Flash, Suppressed Flash, Slow Synchro.
Red-eye removal ON : Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro.
Hot shoe
Electronic Viewfinder 0.2-in., 200k-dot color LCD viewfinder Approx. 97% (shooting), 100% (playback)
LCD monitor 3.0-inch, Approx. 230,000 dots, color LCD monitor, Approx. 97% (shooting), 100% (playback)
Movie recording 1280 (1280×720 : HD) / 640 (640×480 : VGA) / 320 (320×240 : QVGA), 30frames/sec.
with monaural sound

  • * Zoom function can be used during movie recording.
Shooting functions Instant zoom, Face Detection with red-eye removal, Framing guideline, blink detection, frame No. memory, histogram display, motion panorama,
Playback functions Face Detection, red-eye removal, multi-frame playback with micro thumbnail, cropping, resize, slide show, image rotation, voice memo, histogram display, exposure warning Photobook Assist, image search, favorites
Other functions PictBridge, Exif Print, PRINT Image Matching II, 31 Languages, Time difference, Silent mode, FinePix color, battery dischage, auto image rotation playback
Video output
NTSC / PAL selectable
Digital interface
USB 2.0 High-Speed
HD output
HDMI Mini connector

Power supply 4xAA type alkaline batteries (included) / 4xAA type Ni-MH rechargeable batteries (sold separately) / 4xAA type lithium batteries (sold separately) / DC coupler CP-04 with AC power adapter AC-5VX (sold separately)
Dimensions 110.2(W) x 73.4(H) x 81.4(D) mm / 4.3(W) x 2.9(H) x 3.2(D) in. (excluding accessories and attachments)
Weight Approx. 341g / 12.0oz. (excluding accessories, battery and memory card)
Approx. 437g / 15.4oz. (including accessories, batteries and memory card)
Operating Temperature 0°C – 40°C
Operating Humidity 80% or less (no condensation)
Guide to the number of available frames for battery operation Alkaline batteries : Approx. 300frames
Ni-MH rechargeable batteries : Approx. 500frames
Lithium batteries : Approx. 700frames
Accessories included AA type Alkaline batteries(x4)
Shoulder strap
Lens cap and Lens cap cord
USB-A/V cable
Basic Manual