Logitech transforms itself

Logitech transforms itself

The popular Swiss computer peripherals maker Logitech has announced the biggest company transformation in its entire history. Now the new company strategy is built around design and that’s why Logitech plans a portfolio of new products that go beyond computer peripherals. Starting now, Logitech will have products that have a place in every aspect of your life.

“We’ve been reinventing Logitech, creating products that strive to blend advanced technology and design to bring you amazing experiences,” said Bracken Darrell, Logitech president and CEO. “We’ve built a world-class design team, led by chief designer Alastair Curtis. We’re putting Design at the center of everything we do. Our approach to Design goes beyond the classic definition. Design to us is the combination of advanced technology, business strategy and consumer insights. Our products have come a long way, and now it’s time to bring the brand forward too.”

Logi-logo_s

The major changes in the company transformation include a colorful new attitude and a new re-imagined logo. In addition to this Logitech introduces a new label for all its product categories – meet Logi! There will also be “some twists and a few surprises in new categories”.

We imagine that the new Logi products will be on the market very soon so if you see some of them do not wonder who or what Logi is – it is the same beloved Logitech.

Source: Logitech

Related posts

Fit the Fat

Fit the Fat

Want to lose some weight? Then play Fit the Fat! Unfortunately in real life things are not so simple and the same is valid for Fit the Fat. We have to say that we expected a fun game that will let you exercise a fat guy in various ways making him build some muscle. Unfortunately things turned...

Genius comes up with capacitor-powered mouse

The popular PC peripherals maker Genius has come up with a really unique product – a wireless mouse that uses a capacitor for its power instead of (rechargeable) AAA batteries. Genius says that the unique mouse design has several important benefits – first you don’t need to buy batteries...

NZXT Avatar S gaming mouse

NZXT has revealed the next member of its Avatar gaming mice family, which suprisingly comes packed with 1600 DPI laser sensor, unlike its previous sibling which has 2600 DPI Optical Sensor. The new rodent features an ambidextrous, low profile design, suitable for both right and left handed...

Leave a comment