Tech Skills That Employers Value

Technology companies looking to stay ahead in the current digital economy have started prioritizing specific skills when hiring. As such, employees across various disciplines need to have both hard and soft skills that enable companies to achieve their goals and objectives. Regardless of the job you are interviewing for, recruiters will be on the lookout for the following skills and experience;

  1. Programming, Website, and App Development

Coding is the backbone of every tech product and digital service. As such, hiring managers prioritize candidates with relevant experience and skills in core programming and web/app development languages, such as PHP/JavaScript, Code Igniter, jQuery, Angular, Bootstrap, and MySQL. Besides, LinkedIn ranks these skills among the top 10 in-demand skills.

Creating a portfolio highlighting your previous projects demonstrating your coding skills helps validate your expertise when applying for a job. Demonstrating mobile and responsive web development knowledge will also give you an upper hand over other job applicants.

  1. Digital Marketing and Social Media Management

Unlike before, including the phrase “experienced in digital marketing” in your cover letter or resume isn’t enough to impress hiring managers. This is because most people use social media daily thus have first-hand experience. However, explaining your marketing experience on specific platforms, such as Facebook marketing, Instagram, and Twitter, can quantify your statements and make you stand out from the crowd.

Digital marketing skills are often generalized under content marketing and beneficial for applicants looking to fill public relations, web development, marketing, and any other position affiliated with digital marketing. Key digital marketing skills include;

  • Blogging
  • Search engine optimization
  • Web analytics
  • Digital photography
  • Content management system
  • Networking


  1. Digital Project Management

Project management is not an exclusively desirable skill for tech companies. However, it is an important part of creating affordable and timely digital products and services. An in-depth understanding of various methodologies, such as AGILE and SCRUM, will make your CV stand out. Digital project managers should understand the development of digital products holistically, right from ideation, formulation of prototype to when it becomes a fully developed product or service.

That aside, good project managers should be admirable leaders, delegate tasks considerably, and measure the success of projects. Key project management skills include;

  • Budget planning
  • Performance review
  • Engineering
  • Project planning
  • Quality control
  • Scheduling
  • Quality assurance
  • Task delegation
  • Task management


  1. Technical Writing

Most job positions require employees to provide detailed explanations, especially in written forms. For instance, you might be required to write a press release, product manuals, or send descriptive messages to manufacturers or clients. Therefore, the ability to communicate complex ideas is a desirable skill.

Generally, technical writing is not an easy task. You should dive deeply into the topic, comprehend the information provided, and translate it into bits that an average person can easily understand. Technical skills include;

  • Solid grammar skills
  • Extensive research
  • Technical documentation
  • Microsoft Office and Word skills
  • Experience in subject matter
  • Data gathering
  • Content management systems
  • Data Analysis


  1. Data Analysis

The current digital world is fueled by data. As such, businesses benefit immensely by hiring individuals with a background in data management and analysis. Big data is a relatively new field that has gained much traction. This is the ability to collect, sort, and narrow raw data sets to draw insightful conclusions. Data analysis skills cuts across several fields, including science, marketing, advertising, medicine, and more. The skills include;

  • Data mining
  • Database management
  • Big data analysis
  • Database design
  • Documentation
  • Research and reporting
  • Numeracy
  • Information management

How to Highlight Your Technical Skills

It is important to mention your technical skills, especially skills required for the specific position, when submitting a job application. Use one of the following avenues to showcase these accomplishments;

  1. Highlighting technical skills in a resume – depending on your field and experience, you can mention your skills in a resume. For instance, if you learned several skills from different positions, you can mention them in bullet points under every job listing. If you held one position for some time, you could add skills to your resume after writing your professional or education history.
  2. Highlighting technical skills in a cover letter – the cover letter provides an opportunity to describe yourself to hiring managers. As such, it is a good place to mention any relevant technical skills that make you a perfect fit for the position. However, be cautious and avoid listing obvious skills.
  3. The addendum – if the resume and cover letter are not enough, you can use the addendum to highlight your technical skills. This mostly applies if there are certifications proving your proficiency in these skills.

Bottom Line

Technical skills are an important addition for any job seeker looking to stand out from the competition. Fortunately, you can learn and improve these skills by taking some classes, conducting on-the-job training, and staying updated. For instance, veterans looking for job transitions can learn to code with GI Bill benefits to acquire the necessary programming knowledge for IT-related jobs.

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