The Importance of Website Testing
Before a website is seen by the world, it needs to undergo certain tests to make sure that it functions properly across a range of criteria. By performing website testing, a business can be more certain that potential customers will have a good experience with their website, making them more likely to become actual customers. This blog will take you through the importance of website testing and why every business should value it.
Perhaps the main role of website testing is to look at a website’s functionality. In other words, if you click on a link, does the website take you to where you would expect? Or is the link broken? Do images load properly? Does the website have a logical format which makes it easy to use? The majority of people who encounter your website will give up quickly if they experience issues – and most won’t take the time to email you about them – so you really need to be aware of these problems before potential customers experience them.
Given that people with different abilities will likely access your website, you want to ensure that they don‘t have any major issues in trying to use it. Text which is too small to read or which is difficult to read due to the colour of the font and the background are two main ways in which users may encounter accessibility issues with your website. There are a multitude of ways in which you can make your website more accessible, so it’s worthwhile exploring the many options.
Around 50% of global website traffic emanates from mobile phones, so testing that your website functions properly on mobile phones and tablets is vital. Many ecommerce and website platforms are designed to be viewed on mobiles, although if you do any tweaking of them, problems can arise in formatting and functionality.
Does your website load quickly? Or does it take a long time for images and content to load, even on fast internet? Testing the performance of your website is crucial, given that many users will not stick around and wait for it to load if it takes too long, which will benefit your competitors.
Given the importance of ecommerce to businesses (particularly after the arrival of COVID-19), website security should be one of your top priorities. Website testing can take into account how easily someone can gain access to your data and thus ensure that your website is secure.
Search Engine Optimisation (SEO) is an important aspect of website testing, as SEO is one of the most powerful ways that you can make sure your website is seen when someone does a search for your type of service or product. It’s also one of the least understood aspects of websites, which is why it’s often left to the experts to manage it – although it’s definitely worthwhile learning more about it.
Testmate is an Australian company which can test your website with real users, that is, the people you deem to be in your main demographics. Testmate’s testers can help to identify any potential issues, which will then improve your conversion rates and even help you discover new ideas on how to attract new customers. Testmate offers you a managed or DIY solution to website testing, and they’ve worked with hundreds of organisations across e-commerce, finance, government, health insurance, start-ups and the not-for-profit sector. To find out more about how they can help your business, check out their website at testmate.com.au.
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