LOVEFiLM and PlayStation 3 shake hands over movies streaming

Yes,  LOVEFiLM is coming to the PS3. Sony Computer Entertainment UK and LOVEFiLM announce a partnership, which will make LOVEFiLM an official PS3 integrated subscription film service partner.

LOVEFiLM subscribers will be able to stream the UK’s largest choice of subscription titles directly to their TVs, through their PlayStations 3. The LOVEFiLM service will become available on the XMB (Xross Media Bar) on all internet-connected PS3s and will allows members to scroll through thousands of titles, search through categories including ‘Pick of the Week’, ‘Most Watched’ and ‘Highest Rated’, view ratings and search through the LOVEFiLM instant offering by title, actor and genre. LOVEFiLM will offer any PS3 users who are not already LOVEFiLM subscribers, exclusive incentives to join the service, including free trials.

“This is game-changing for LOVEFiLM and transformational for the UK home entertainment market as a whole. PS3 already has a very large installed customer base of all ages, all of whom will soon be able to benefit from our unique combination of instantly available content, streamed through their PS3, as well as DVD, Blu-ray & Games rental by post. To become PS3’s partner for our service is a tremendous endorsement of the value, choice and convenience offered by LOVEFiLM.” – said LOVEFiLM Chief Executive, Simon Calver

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