The iPhone 5 pre-order campaign has broken all previous records set by Apple devices with the smartphone being pre-ordered more than 2 million times in the last few days.
This is in sharp contrast with its predecessor – the iPhone 4S, which barely reached 1 million pre-orders in its first pre-order day and the slightly negative comments towards the iPhone 5 with some analysts saying the smartphone is less than what most people expected.
“The customer response to iPhone 5 has been phenomenal,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 5 is the most beautiful product we’ve ever made, and we hope customers love it as much as we do.”
Huge demand has had both positive and negative effects on Apple – there’s already an iPhone 5 shortage out there, which means some people who have pre-ordered the device will get it later than expected. At the same time the huge demand has taken Apple’s shares beyond the 700-dollar mark – a first in the company history.
Source: Techdigest.tv