Samsung launches Samsung AdHub – new Smart TV ad platform

At CES 2012, held in Las Vegas, Samsung introduced its advertising platform, called Samsung AdHub, designed for Samsung Smart TVs. The new service will allow publishers and brands to deliver video, 3D and interactive advertisements to everyone in the living room.

Users on the other hand will be able to view video content, access new applications or services and use the TV’s built-in web browser. In addition, the new “Explore 3D” application, Samsung’s branded 3D VOD service, will allow advertisers the unique ability to launch native 3D TV ads on its TV sets.

AdHub in fact is not something entirely new. It has been available for a long time for mobile applications and allows developers to monetize their content for the Android and Samsung platforms. In general developers select the ad network they want to use and how they want those ads to appear within their application. In the mobile world the goal is to match the right ad with the right content.

Samsung Logo

These same ads will now be available on the big screen at home too when the Smart TV in-app advertising solution goes live sometime later this year. TV application developers will be able to then download the Samsung SDK 3.0 for use with the company’s Smart TVs.

The first countries to enjoy the new service are the United States and of course, South Korea.


Source: Techcrunch

Related posts

Sanyo releases PLC-XF1000 two-lamp projector

SANYO, one of the world’s largest manufacturers of LCD and DLP projectors, announces the release of a new two-lamp projector, the PLC-XF1000, which features the exclusive QuaDrive™ optical engine for exceptional color reproduction for brighter capacities, 12,000 lumens brightness, 4000:1...

The Zombie: Gundead

The Zombie: Gundead

The Zombie: Gundead is a game that is definitely designed for children who are at least around 10 years old. The reason is simple – the app deals with zombies and there will be a lot of shooting. The story behind is nothing special – there’s a zombie infestation and you must fight your way...

Vivitek launches H1080FD home theater projector

Vivitek Corporation, a leading manufacturer of environmentally innovative visual display and presentation products, announced the launch of its sub-$1,000 1080p home theater projector, the H1080FD. The Vivitek H1080FD is a high-performance, digital projector that fits into any home theater-based...

Leave a comment