Sony Electronics announced that it will showcase its new 3D Home Entertainment Solutions at the CEA Line Shows in New York throughout 22nd and 23rd June, 2010. The company will highlight its 3D Bravia LCD TVs, Blueray
3D Players and more products with 3D Functionality plus live-action feeds from the FIFA World Cup in South Africa produced with the profession 3D broadcast technology of Sony.
Executive Vice President and Chief Marketing Officer of Sony Electronics, Michael Fasulo, said that Sony is the only company that can capture the excitement of motion pictures and live action sports in 3D, and then deliver the enhanced consumer experience at home. He also stated that their CEA Line Shows exhibit will demonstrate how exclusive 3D content combined with advanced 3D Technology can take the viewing experience to an entirely new level.
The new line of the Sony BRAVIA 3D televisions that are on display in the largest CEA Line Shows exhibit space, offer integrated 3D functionality with the 3D Active Glasses and Built-in 3D Transmitter of Sony. Incorporating a frame sequential display and active-shutter glasses that will work together with the modern high-frame rate technology of Sony will reproduce full high-definition three dimensional images.
The Sony three-dimensional televisions will provide live feeds from the FIFA World Cup that takes place in South Africa each day at 2 pm throughout the new ESPN three-dimensional channel, expected to launch on the 11th of June.