Sony to drop Ericsson name out of the brand in 2012

As Sony acquired Ericsson’s stake in Sony-Ericsson in October 2011 many analysts expected that the Japanese giant will soon put an end to all Swedish connections. It appears that this speculation will finally come true as Sony announced the end of the Sony-Ericsson brand.

The brand name change will also bring a change in the marketing strategy of Sony. The company will focus on smartphones under its own brand. This tacitly confirms previous rumors about the company’s intention to focus only on smart handsets.

“A lot of planning goes into getting the branding right but we will be done by middle of next year. It will also mean that the marketing and advertising investments will go up. We haven’t been as fierce as we were a few years back but we will step it up, refocus and invest more in brand-building in select markets and India is one of those markets,” SE’s head of sales and marketing Kristian Tear said.

Sony Logo

As mentioned the change in the brand name will occur in the middle of 2012.

Source: Phonearena

Related posts

WD ships 2 TB 7200 RPM Caviar Black and WD RE4 Four-platter Hard Drives

WD  today announced that it is now shipping desktop 7200 RPM 2 TB hard drives and is qualifying with OEMs enterprise-class hard drives based on WD's 500 gigabytes-per-platter technology. The popular family of WD Caviar Black drives, now led by the new 2 TB capacity, is perfect for gaming...

Fan remake of GTA III coming out soon

Grand Theft Auto III is an old game but a classic one at that and no wonder there’s still interest in it more that ten years after it was first released. If you are into the GTA series or just enjoy this type of games there’s some good news for you – GTA III fans are currently working on a new...

Samsung Behold II Android Powered Phone Announced for T-Mobile

Samsung Mobile and T-Mobile USA, Inc. announced the upcoming availability of the Samsung Behold II Android powered phone . The Behold II is a full touch-screen phone feature a 3.2-inch AMOLED screen, 5 megapixel camera with autofocus, flash, visual voicemail, MP3 player, GPS, Bluetooth 2.1 and...

Leave a comment