EA and Adidas with co-branded Need for Speed The Run shoes and apparel
You have probably seen a lot of co-branded gaming peripherals like mice, keyboards, driving wheels, headset and so on, but this time Electronic Arts Inc. and adidas Originals have teamed up for a new kind of limited edition “accessories” for the upcoming racing video game Need for Speed The Run.
The partnership between both companies will allow you to purchase exclusive limited edition Need for Speed The Run adidas branded shoes and apparel which will be available at all adidas Originals stores across the United States. This includes and an exclusive NFS:TR Top X shoe model for those of you who want to match their glossy black BMW 335i and PS3 controller with appropriate shoes.
These limited edition Top X shoe will go on sale October 10 at the adidas Originals Chicago store, followed by San Francisco on October 27 and in New York on November 15, along with a special promotional events and where consumers will get exclusive access to the limited edition Need for Speed The Run shoe and video game. As for the game, it will be available November 15, 2011 in North America and November 17 in Europe for PC, Xbox 360, PlayStation3, Wii and Nintendo 3DS.