Nokia Ovi is no more, greetings Nokia Services

Nokia today has confirmed that is planing to rename everything that comes with “Ovi”, like Ovi Store, Ovi Maps and etc, to just “Nokia.” Ovi services will be rebranded as Nokia services and the change will start in July this year, and is expected to be complete in all countries by the end of 2012.

This is only a name-changing and the rename will not affect the service roadmaps, consumers who buying a new Nokia smartphone or mobile phone later this year will start to see the new branding on services included within, while those who already owning a Nokia phone will see this new rebranding through future software updates.

Nokia’s EVP and Chief Marketing Officer, Jerri DeVard explains the shift:

“We have made the decision to change our service branding from Ovi to Nokia. By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture – while continuing to deliver compellingopportunities and experiences for partners and consumers alike.”

He has also stated:

“The reasons for this decision includes the fact that Nokia is a well-known and highly-loved brand the world over. Our mobile experiences are tightly integrated with our devices – there is no longer a differentiation. For example, if consumers want the best mobile navigation experience, they know it’s a Nokia that they can rely on. These last few years, and moving forward, our mission remains unchanged: we will continue our work to deliver compelling, unified mobile service offerings and next-generation, disruptive technologies.”

Source: Nokia Conversation

Related posts

The third generation of Intel Xeon processors is on the horizon

The third generation of Intel Xeon processors is on the horizon

The first specs of the upcoming new generation (third for that matter) of Intel Xeon processors have reached the Internet. The new Xeon chips will be built on the so-called Haswell-EX architecture and will bring a number of improvements like an increased number of cores, larger L3 cache, support...

Philips to launch S226M smartphone

Philips to launch S226M smartphone

Philips is not the most popular brand name when it comes to smartphones but this does not prevent the company from dreaming about scoring it big on the smartphone market. Philips will now try to be more successful on this market and to achieve this, the company will launch a new smartphone...

Make coffee anywhere with Handpresso

If you you’re traveling a lot and like espresso, all you need is hot water, coffee and Handpresso. How does it work? All you need to do is use the handle to pump air into the unit to the right pressure level — then add a coffee or an E.S.E. pod, pour the hot water, press the release button...

Leave a comment