Logitech quits Google TV business

Google TV has suffered another major blow – co-founder Logitech is quitting the Google TV business.

The project was launched in May 2010 and at the time had four partners which were co-developing it – Intel, Logitech, Sony and of course Google. With time passing by, however, things soured, sales fell and on top of it – reviews were not positive. As a result Intel was the first to quit the project and now Logitech follows suit.

In a statement Logitech has revealed that it will no longer develop its Revue set-top-box (STB), calling it a “misstep”. The reason is simple – unsatisfactory financial results for the past 15 months. Despite Logitech’s full scale launch with a beta product the Revue has not met its sales targets which has cost Logitech dearly, as the company puts it. This is why the company has decided to close down its Logitech Revue product line, sell out the remaining inventory by April 2012, and not introduce another box to replace Revue.

Logitech Logo

The Logitech CEO Guerrino De Luca commented “To make the long story short, we thought we had invented sliced bread and we just made them. We made a commitment to just build a lot because we expected everybody to line up for Christmas and buy these boxes at $300, that was a big mistake.”

According to financial statements the Revue debacle has cost Logitech well over 100 million dollars in loss.

Still, Logitech’s CEO did not exclude a possibility for successors of Revue, but stressed that it would be a “grandchild of Google TV”. This is another proof that Google TV has failed commercially despite numerous attempts of Google to remedy the situation.

Source: X-Bit Labs

Related posts

Proteus Biomedical wireless personal health device

Proteus Biomedical Inc., a pioneer in intelligent medicine, announced that it has received 510(k) clearance from the US Food and Drug Administration to market its wireless personal health device, the Raisin Personal Monitor. Proteus’ Raisin Personal Monitor is a miniaturized, wearable device...

Apple to launch iPad 3 on March 7

Apple fans should be getting ready for long queues and sleepless nights again as Apple has confirmed the launch of the iPad 3 for March 7, 2012. The third generation of the popular tablet may also be called iPad HD as it is rumored to arrive with a higher resolution display than the one...

BFG Technologies’ Phobos performance gaming/home theater system now available with the power of two BGF Geforce GTX 275 graphics cards and fast Intel solid state drive

BFG Technologies®, Inc., the leading North American and European supplier of advanced NVIDIA-based 3D graphics cards, and award-winning power supplies announced  that the Phobos™ Performance Edition Gaming/Home Theater System now comes standard with two BFG GeForce® GTX 275 OC™ graphics cards...

Leave a comment