Samsung announced “bada” Open Mobile Platform

Samsung-badaSamsung Electronics Co. Ltd., a leading mobile phone provider, today announced the launch of its own open mobile platform, Samsung bada [bada] in December. This new addition to Samsung’s mobile ecosystem enables developers to create applications for millions of new Samsung mobile phones, and consumers to enjoy a fun and diverse mobile experience.

In order to build a rich smartphone experience accessible to a wider range of consumers across the world, Samsung brings bada, a new platform with a variety of mobile applications and content.

The name ‘bada’, which means ‘ocean’ in Korean, was chosen to convey the limitless variety of potential applications which can be created using the new platform. It also alludes to Samsung’s commitment to a variety of open platforms in the mobile industry. Samsung bada also represents the fresh challenges and opportunities available to developers, as well as the entertainment which consumers will enjoy once the new platform is open.

Samsung bada

Based on Samsung’s experience in developing previous proprietary platforms on Samsung mobile phones, Samsung can create the new platform and provide opportunities for developers. Samsung bada is also simple for developers to use, meaning it’s one of the most developer-friendly environments available, particularly in the area of applications using Web services. Lastly, bada’s ground-breaking User Interface (UI) can be transferred into a sophisticated and attractive UI design for developers.

Samsung will be able to expand the range of choices for mobile phone users to enjoy the smartphone experiences. By adopting Samsung bada, users will be able to easily enjoy various applications on their mobile.

Samsung bada also offers an easy-to-integrate platform for mobile operators so that mobile operators can provide unique and differentiated services to their customers.

Samsung established its mobile application ecosystem through the launch of Samsung Mobile Innovator in 2008 and the Samsung Application Seller Site followed by Samsung Application Store as another key element of this offering.

Dr Hosoo Lee, Executive Vice President and Head of Media Solution Center at Samsung Electronics said, “By opening Samsung’s mobile platforms we will be able to provide rich mobile experiences on an increasing number of accessible smartphones.” He added, “bada will be Samsung’s landmark, iconic new platform that brings an unprecedented opportunity for operators, developers and Samsung mobile phone users around the world.”

The official website (www.bada.com) will open on November 10th and will feature a range of information on bada including updates on product launches, features, and event notices. Samsung will also host an official launch event for bada in London, UK in December and will also unveil its bada software development kit (SDK) to developers for the first time on this date.

Source: bada

Related posts

EA confirms Crysis 3, available in 2013

Electronic Arts has announced that Crysis 2 will have a sequel that will be released sometime in 2013. Based on a new version of the CryENGINE game engine Crysis 3 will be a direct sequel to Crysis 2 and gamers will assume the role of the player-character Prophet who will seek revenge...

HP debuts new notebooks on June 4

Hewlett-Packard will soon enrich its notebook product line with two new series of notebooks. Expected on June 4 this year the novelties should strengthen HP’s position on this market. Starting with the ProBook B series we have here a notebook line that will include models with two...

Sony introduces four new compact lenses, super-slim external flash and colour-coordinated lifestyle accessories

It's never been easier for keen amateurs and step-up photographers to explore the creative possibilities of their α digital SLR camera. A choice of affordably-priced new accessories makes the perfect match for easy-to-use new α380, α330 and α230 models. Four compact interchangeable lenses are...

Leave a comment