Dell Introduces Adamo Laptop
Style-minded people who place a premium on precision craftsmanship and design can now add Adamo to their list of must-have items for 2009. Dell unveiled the world’s thinnest laptop as a kick off to the new Adamo by Dell brand.
Adamo, derived from the Latin word meaning “to fall in love,” will serve as a flagship in a line of products created to disrupt the personal computing space with the combination of new design aesthetics, personalization choices and sought-after technologies.
Adamo is the pinnacle of craftsmanship and design and features:
“Great design needs to be timeless and evoke emotion in people,” said Alex Gruzen, senior vice president of Dell’s consumer products. “While a premium computing experience was assumed for Adamo, the intent was for people to see, touch and explore Adamo and be rewarded by the select materials and craftsmanship you would expect in a fine watch.”
“Dell continues to signal a commitment to design and personalization across its entire product line and has made significant strides forward in the past year,” said Rob Enderle, Principal Analyst, Enderle Group. “The Adamo laptop is a showcase for this commitment and a flagship product that will draw buyers to the brand.”
People who choose Adamo will be offered a unique color matched collection of Adamo by Dell branded peripherals and accessories including, in the U.S. an exclusive line of bags from TUMI. Choices will include:
The Adamo by Dell brand is being supported by innovative and new approaches to marketing and promotion for Dell. Designed to challenge people’s perceptions of what a computer is, the Adamo by Dell brand was inspired by fashion, luxury brands and timeless design.
Dell has looked beyond traditional approaches to reaching computer shoppers and launched a provocative campaign featuring:
Available for pre-order today at www.adamobydell.com and shipping worldwide starting March 26, 2009, Adamo will be available online for purchase in 24 countries including U.S., Canada, Mexico, Brazil, U.K., France, Germany, Ireland, Italy, Netherlands, Spain, Russia, Sweden, Switzerland, UAE, ANZ, China, Honk Kong, India, Korea, Malaysia/Singapore, Japan, and Indonesia.
Source: Press Release