Philips Ultra-Widescreen 21:9 Cinema LCD Moves

philips 21:9Philips breaks new ground in the realm of home entertainment with the world’s first cinema-proportioned LCD television. Cinema 21:9 lets you enjoy movies as you would in the cinema and just as the director intended.
Cinema 21:9 boasts a 56” screen that is shaped in the 21:9 aspect ratio, so movies in the 2.39:1 format completely fill the screen – exactly as you experience at the cinema. Complimentary three-sided Ambilight Spectra combines with the on-screen action to completely immerse you in the movie and deliver the ultimate home cinematic viewing experience.

philips 21:9

Traditional LCD televisions compromise on this experience by distorting the picture to fill the screen – losing the full scope of the original shot – or by displaying the picture in letterbox format with black bars at the top and bottom. Cinema 21:9 solves these issues to give the viewer an uncompromised and absorbing cinematic viewing experience, never before available in the home.

Using highly advanced formatting technology, regular 16:9 content from sources such as TV broadcasts and games consoles is also adapted to fill the 21:9 screen.

Des Power, Senior Vice President Marketing Television, Philips Consumer Lifestyle, commented: “With our unique Cinema 21:9 we have developed a television which takes you as close to the experience that you enjoy at the cinema as you can get without buying a ticket. We believe that to really become absorbed in watching a film at home consumers are looking for a real cinematic viewing experience, so we have launched the world’s first cinema-proportioned TV screen perfectly complemented by our immersive Ambilight technology.”

philips 21:9

He added, “Philips new Cinema 21:9 takes enjoying movies at home to an entirely new level, the advantages over a traditional 16:9 ratio screen in side by side comparisons are truly striking.”

The Cinema 21:9 LCD TV will be available in spring 2009. More detailed product specifications will follow at the end of February 2009

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