Western Digital unveils Purple line of hard drives

Western Digital unveils Purple line of hard drives

The famous hard drive manufacturer Western Digital has unveiled a new line of hard drives that is designed specifically for use with video surveillance systems. The new line is called Purple and includes four 3.5-inch hard drive models with capacities that range from 1 TB to 4 TB.

“By expanding our ‘Power of Choice’ product portfolio with WD Purple, we make it simple for our VARs, integrators and consumers to select the right drive engineered for their application and validated with our industry leading surveillance partners,” said Matt Rutledge, senior vice president and general manager of WD’s Storage Technology group. “WD optimized the WD Purple line of hard drives for surveillance applications to improve high-definition video playback, and operate in 24×7 workloads of surveillance environments.”

The WD Purple line is perfect for use in new and existing home and small business security environments. It comes with very low power consumption and many features that have previously been reserved for enterprise-level storage including WD AllFrame for reduced video footage loss and Advanced Format Technology for increased areal densities for higher hard drive capacities and more.

“Different from ordinary desktop hard drives designed for eight hours of daily operation, WD Purple drives have the built-in reliability to operate in Hikvision home and small business system installations so critical video footage is available when it is needed most,” said Ying Yang, director of testing, Hikvision. “An additional benefit of WD Purple drives is they support up to eight drives and 32 HD cameras so there is the flexibility to expand for future system coverage.”

The new Western Digital Purple line is available now in select WD retailers. The 1 TB model (WD10PURX) sells for USD 89.99, the 2 TB drive (WD20PURX) costs USD 119.99, while the 3 TB (WD30PURX) and 4 TB (WD40PURX) models cost USD 159.99 and USD 199.99 respectively.

Source: Western Digital

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