HP announced today an update for its MagCloud print-on-demand publishing platform, making more opportunities available for publishers to deliver their ideas and stories into the hands of the readers.
Worldwide shipping, additional binding options and a new digital magazine iPad application that enables the publisher to reach more audience easy, are the some of the new features that come with the update.
The new features of the MagCloud include:
- MagCloud magazine store and reader application for iPad – Available at no additional charge through the App Store, the MagCloud iPad app allows readers to download a digital copy of the magazine onto their iPad device, with the option to purchase printed copies directly from their iPad. Now any publisher – from traditional to niche magazines – can offer content in both digital and print magazine formats using MagCloud as a common platform.
- Worldwide shipping – With extended shipping offerings, readers worldwide can now order single issues of the magazines available through MagCloud.
- Perfect binding – MagCloud now offers publishers the option for perfect-bound magazines, which provides a more professional look and accommodates a much higher page count – more than 300 pages.
Director of New Business Initiatives at HP, Andrew Bolwell, said that the MagCloud has enabled thousands of magazine publishers to sell hundreds of thousands of magazine issues, generating million of pages of new content. He also said that these new MagCloud services unlock an even greater opportunity for growth, providing readers the freedom to consume the targeted content they want in the format they want, and whether that be print or digital.