Youtube and Disney to create family-friendly video destinations
Disney Interactive and YouTube have teamed up in order to bring family-friendly video entertainment to the Internet. The association will unite Disney – the leading provider of family-friendly entertainment – with Youtube – the Internet’s most popular destination for video programming.
Disney Interactive will be in charge of production and programming of the co-branded video destinations for both Disney.com and YouTube, thus providing a family-friendly experience for the audience across both platforms. Programming will consist of video taken from relevant family-friendly content that is now available across YouTube, original videos produced by Disney, and also a mixture of contemporary Disney Interactive original series, Disney Channel programming and Disney user created content.
An original video series created on Disney’s hit mobile game “Where’s My Water?” and its main character Swampy will be the first to launch in February 2012. Other similarly short-form, family-oriented programming will be launched later on in 2012.
“Disney has established itself as one of the world’s most loved brands. We are thrilled to work with them to bring amazing new, family-friendly entertainment to YouTube’s audience of 800 million users worldwide.” commented Robert Kyncl, Global Head of Content Partnerships at YouTube.