Youtube and Disney to create family-friendly video destinations

Youtube and Disney to create family-friendly video destinations

Disney Interactive and YouTube have teamed up in order to bring family-friendly video entertainment to the Internet. The association will unite Disney – the leading provider of family-friendly entertainment – with Youtube – the Internet’s most popular destination for video programming.

Disney Interactive will be in charge of production and programming of the co-branded video destinations for both Disney.com and YouTube, thus providing a family-friendly experience for the audience across both platforms. Programming will consist of video taken from relevant family-friendly content that is now available across YouTube, original videos produced by Disney, and also a mixture of contemporary Disney Interactive original series, Disney Channel programming and Disney user created content.

An original video series created on Disney’s hit mobile game “Where’s My Water?” and its main character Swampy will be the first to launch in February 2012. Other similarly short-form, family-oriented programming will be launched later on in 2012.

“Disney has established itself as one of the world’s most loved brands. We are thrilled to work with them to bring amazing new, family-friendly entertainment to YouTube’s audience of 800 million users worldwide.” commented Robert Kyncl, Global Head of Content Partnerships at YouTube.

Source: Businesswire

Related posts

Sanyo outs LP-WM5500 high-brightness projector

SANYO Electric Co., Ltd. is pleased to announce the release of a new high-brightness high-resolution Wide XGA projector on June 21, 2010. The new projector offers the highest brightness in its class at 5,500 lumens and is ideal for use in lecture halls and large conference rooms. Since the...

AMD unveils Radeon R3 Series SSDs

AMD unveils Radeon R3 Series SSDs

AMD has expanded its somewhat forgotten Radeon line of hardware PC components with the addition of a new solid-state drive family called Radeon R3. The devices in the line are budget-oriented but this is not a surprise – when we do not take into account the well-known Radeon video cards, the...

Mortal Kombat Fight Stick

If you're from those big fans of the bloody Mortal Kombat fighting game, you may already know that the game will land on April 19 for the Xbox360 and PS3. But do you know that the guys from Performance Designed Products are teamed up with NetherRealm Studios for a special arcade-style Mortal...

Leave a comment