Apple and U2 to present new music format

Apple and U2 to present new music format

Apart from product launches there’s something else going on at Apple, something that most people do not know about – the famous US company, together with U2 musician Bono, plans to introduce a new digital music format that will make us all buy music once again.

The endeavor has been confirmed by Bono who says the new digital music format will help musicians of all kinds and levels, including smaller ones, get access to the big stage. The new music format will likely be featured on iTunes first and will come as hi-res studio master downloads but sadly there’s no more information on it except that it will come soon.

The effort by the duo will hit Spotify too but it will try to remedy the situation where new artists do not get paid via this service. There’s no information on how this will be done but it seems there will be more information on the matter soon.


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