Nokia to further reduce product line

At the MWC 2012 in Barcelona, Spain, Nokia announced that it will further reduce its product line in an effort to streamline its production and become more competitive.

The product line reduction will be mostly targeted at smartphones. Nokia, the third largest smartphone manufacturer has been going through hard times lately with stiff competition and falling profits and the reduction is believed to help the company in the long run.

The Nokia CEO Mr. Stephen Elop confirmed the news.

“We don’t see it as a single device strategy or anything like that, but it will be pared down,” Elop said in an interview at Mobile World Congress in Barcelona, without specifying any product lines that will be ended.

Nokia cell phones

Last year Nokia signed an agreement with Microsoft and started using Windows Phone as the main OS for its smartphones after determining that its own Symbian OS and MeeGo systems were too far behind Google’s Android, the fastest growing smartphone platform, and Apple’s iPhone.

Right now Nokia offers hundreds of smartphones and cell phones, which range in price from 20 EUR (Nokia 100) to thousands of EUR for the luxurious Nokia Vertu phones. Nokia started cutting down on model numbers in 2011 after realizing that a huge model list is not necessarily a path to success. Unfortunately for the company there are only four Nokia models that run Windows Phone at the moment and they all belong to the new Lumia line.

As a comparison to Nokia, Apple has had one smartphone only – the iPhone – that made Apple a leader in this market niche.


Source: Bloomberg.com

Related posts

Intel releases 180 GB SSD that belongs to Series 335

Intel’s budget-oriented Series 335 SSD line was first launched back in October of 2012 but unfortunately customers looking for a cheaper SSD had no choice but purchase the only model that featured a capacity of 240 GB. Now things have changed – Intel has unveiled a new Series 335 SSD...

Kingston adds 2800 MHz memory to Predator line

The famous memory maker Kingston unveiled its new Predator line back in the summer of 2012. The new memory had everything you would look for in high-end memory – nice heatspreaders, decent timings and high clock speed. It appears that the last thing has not quite satisfied Kingston as the...

MSI launches X58 Pro mainboard for Core i7

MSI, the world's leading mainboard manufacturer, announced its most affordable one of X58 mainboard, X58 Pro. It offers an innovatively new architecture that adopts the latest Intel® X58 Express chipset that supports the latest Intel® Core i7 processor, along with ultra-high bandwidth QPI (Quick...

Leave a comment