Eat This, Not That!

Men’s Health magazine’s latest iPhone Application launch, “Eat This, Not That!” is now the most downloaded app in the Healthcare & Fitness category within the Apple iTunes store. The app not only broke into the Top 50 paid applications, but also was among the Top 25 apps on the store’s highest-grossing list over the weekend (after a week spent in the Top 100). The application was launched just three weeks ago for the iPhone and iPod Touch for $4.99.

Based on the best-selling “Eat This, Not That!” book series, now in its sixth edition, the application puts thousands of healthy food options at user’s fingertips, with tried and true food swaps at restaurants and supermarkets proven to save users thousands of unwanted calories. In addition to automatically updated information on grocery and restaurant menu items, the application also includes a calorie logger that lets users track their daily and weekly caloric intake. The app is available here: www.itunes.com/appstore/.

Eat This, Not That!”   – Most Downloaded App in Healthcare & Fitness Category

In less than one year, Men’s Health has released an extensive portfolio of apps based on a variety of editorial franchises. Built by an in-house team of experts on the forefront of technology and nutrition information, eighteen apps are currently available, including:

  • Eat This, Not That! (No. 1 in Healthcare & Fitness)
  • MH Workouts (No. 11 in Healthcare & Fitness)
  • The MH Ultimate Series (4 apps)
  • Abs Diet Smoothie Selector
  • What Women Want
  • Instant Wingman
  • MH Ultimate No Weight Workouts
  • MH Ultimate Fat Burning Workouts
  • Jimmy the Bartender

The Men’s Health Workouts app has reached as high as #2 in the Healthcare & Fitness category — sister app Women’s Health Workouts and The Abs Diet Smoothie Selector have become fixtures among the Top 20 apps in the same category.

Eat This, Not That

Brand editor Matt Bean, who oversees the development of the magazine’s iPhone apps, will appear on CBS’s “The Early Show” on Tuesday, December 22 to discuss the app’s features and provide Holiday food swaps pulled from the app’s content.

The Eat This, Not That! book series has sold over 3.5 million copies to date. The seventh edition, “Cook This, Not That!” will be available in bookstores nationwide on December 29. For more information on the Eat This, Not That! franchise visit www.eatthis.com.

Source: Businesswire

Related posts

Verbatim outs Store 'n' Stay mini flash drive

Verbatim has launched a new ultra-small Store 'n' Stay USB flash drive which has approximately the size of a nano receiver and protrudes only 5 mm when is connected to a laptop. This USB 2.0 drive has USB 2.0 interface and is available in capacities of 4GB, 8GB, and 16GB, backed by lifetime...

Samsung SE-406A external Blu-ray

Samsung reveals its newest slim external 3D Blu-ray drive, the SE-406A which is USB powered, eliminating the need for an AC power adapter. The drive is capable of transforming 2D DVD movies into a 3D and of course can reads Blu-ray discs and writes CD/DVDs. The SE-406A has sleek, ...

Lenovo announces the Air 13 Pro notebook

Lenovo announces the Air 13 Pro notebook

Lenovo has announced a new notebook called Air 13 Pro. The new device comes just hours after Xiaomi presented the Mi Notebook Air and we suspect fierce competition between the two companies is the reason for this product launch. By the way the Mi Notebook Air is Xiaomi’s first notebook and we...

Leave a comment