Just days after the official end of the Microsoft-Nokia deal where the US software giant purchased the Finnish maker of mobile communication devices, Microsoft has announced it will retire the Nokia brand.
The Nokia brand retirement will not happen overnight, though. Microsoft will keep on using the Nokia name for its Lumia line of smartphones for another year and a half, while Asha and Nokia X smartphones will be under the Nokia brand name for another 10 years. In addition to that Microsoft will soon introduce a new smartphone that will have a much better front camera for all people who like to take “selfie” photos.
A similar brand name change took place a few years ago when AMD retired the famous ATI brand when it purchased the Canadian maker of GPUs with the same name in the year 2006.