Xbox 360 Records Its Biggest Year Ever

Xbox 360 Records Its Biggest Year Ever

Driven by record sales at retail along with an 84 percent jump in online consumer spending; global install base lead over PlayStation 3 expands to more than 8 million units.

Despite a tough economy, the gaming industry held strong in 2008 and Microsoft Corp.’s Xbox 360 video game and entertainment system recorded the biggest year in Xbox history, with more consoles, games and online entertainment experiences sold than any previous year. It was a year in which life-to-date unit sales of Xbox 360 systems climbed to 28 million consoles worldwide — expanding the product’s lead over Sony PlayStation 3 to more than 8 million units.

The Xbox LIVE community also grew to more than 17 million active members, as online consumer spending increased 84 percent from last year. Since the launch of the Xbox 360 three years ago, more than $1 billion has been spent on Xbox LIVE. This amazing growth was fueled by the launch of the New Xbox Experience1; the broadest selection of hit games, TV shows, and movies available; and mass-market price points, starting at $199.

Xbox 360 is experiencing record-setting sales around the globe, particularly in Japan and Europe, nearly doubling market share in these key territories. In Europe, the Middle East and Africa (EMEA) specifically, Xbox 360 has now sold more than 8 million units, extending its lead over the PS3 by more than 1 million units.

“For Xbox, 2008 will be remembered around the world as a pivotal growth year at retail and online — even in the face of tough economic conditions,” said Don Mattrick, senior vice president of the Interactive Entertainment Business at Microsoft. “Worldwide, a record number of players flocked to our broadest games and entertainment lineup ever, while the New Xbox Experience thrilled millions of fans by making our console even more engaging. And yet, we’ve only provided a glimpse into the new world of interactive entertainment that we’re imagining. The best of Xbox 360 is yet to come.”

One of the biggest trends in 2008 was consumers taking advantage of the convenience and value with digital distribution of games and entertainment content. One of the most popular offerings this holiday was Netflix on Xbox 360, which as a Netflix member provides users with access to unlimited viewing of more than 12,000 movies and TV shows in DVD quality as well as many in high definition. 2 In addition, Xbox LIVE is home to the largest library of downloadable games, game add-ons, movies and TV shows.

Between Christmas and New Year’s Day, Xbox LIVE experienced its busiest week ever, with a record of more than 1.5 million concurrent members online. During that week, some of the most popular movies, TV shows, arcade games and game add-ons included these:

Movies

“The Dark Knight”
“Harold and Kumar Escape from Guantanamo Bay” (unrated)
“Hellboy II: The Golden Army”
“Iron Man”
“Tropic Thunder”

TV Shows

“South Park”
“Family Guy”
“The Office”
“House”
“Heroes”

Arcade Games

A Kingdom for Keflings
Castle Crashers
Super Street Fighter II Turbo HD Remix
Puzzle Arcade
Worms

Game Add-Ons

“Rock Band®
“Guitar Hero®
“Halo 3”
“Gears of War® 2”
“Call of Duty® 4”

Related posts

XIM3 mouse and keyboard adaptor for Xbox 360

XIM Technologies unveils their latest input adapter, called XIM3 - short from "Xbox 360 Input Machine" which allows to plug in a mouse and keyboard into the Xbox360 console for the joy of FPS lovers. The new version of the device packs a LCD display with on-screen user-interface to make...

PlayStation®2, the World’s Most Popular Computer Entertainment System, Now More Affordable than Ever At an RRP of €99.99 – A saving of €30

PlayStation®2, the World’s Most Popular Computer Entertainment System, Now More Affordable than Ever At an RRP of €99.99 – A saving of €30

Sony Computer Entertainment Europe (SCEE) today announced that PlayStation®2 will have a revised recommended retail price (RRP) from April 1 of €99.99 (Switzerland CH149.90), a significant saving from the current RRP of €129.99. Since launching in 2000, PlayStation 2 has sold more than 136...

Turtle Beach unveils Ear Force X12 Headset for Xbox360 and PC

Turtle Beach has announced the successor of its best selling X11 Gaming Headset for Xbox 360, the Ear Force X12 which comes with bigger driver speakers (50mm) for enhanced sound along with an In-line Amplifier that allows for independent control of chat, bass and game volume. The Ear...

Leave a comment